Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local SEO: City & County Pages
-
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through.
Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
-
Thanks! Wish we had something as catchy as the Triangle out this way, but we don't. It looks like county-related keywords have enough traffic to make it worthwhile to make pages for them. And I hate messy menus, so they'll help in that regard, too.
-
Thanks! There's some search volume for county-related keywords, so I'll probably end up creating them. That, and I hate having a messy menu.
-
As Miriam said, check if people search for the county. In the particular area where TheeDesign is located (Raleigh, NC) we are referred to as the Triangle (Raleigh, Durham, Chapel Hill) but almost no one searches this way. The county is Wake County, but few people search by the county name either (more in some industries than others,) and typically the city is the highest search terms. So you have to debate whether the extra effort and planning is worth the extra visitors or not.
-
Hi Marty!
Good topic! Honestly, the only reason you should create county pages is if keyword research indicates that people search this way. They may in some cases, but for an HVAC company, this might not be the case. What your research teaches you will dictate whether this type of page will actually be useful to users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Locations Same City
I have a local seo campaign im trying to reconfigure. Lets say i am a dwi lawyer and i have multiple locations. These are merely examples for cities and keywords. Home page is Criminal defense lawyer - this is the term we should be targeting. Maybe i can target the state name, but i am losing so much SEO weight by not leveraging this home page as the main page for this term. Then we have a location page in south Boston that is "S Boston DWI lawyer" as the title tag. Then we have another location page north Boston that is "N Boston DWI Lawyer" as the title tag. I can leave the city name off the home page title tag, but then what do i do with these pages that are pretty much competing with one another? I know the home page will not rank since none of the locations point to it, and only to a location page. I was thinking about creating one page with both locations and having both G map listings go directly there, but that doesn't make sense because other locations do not have the same setup. Or choosing the most central location and pointing that to the home page and let the rest have a locations page. Finally the home page will not rank well for any major terms. The location page does rank for the fictional south Boston DWI lawyer, but the other listing does not show up. The home page does not show up in the first ten pages either. One other aspect is that the home page ranks for terms that I am not even targeting. These pages are all targeted on specific keywords so that they do not overlap or compete, but some pages are the services main outline, but the location pages have their own version. I have removed all mentions of the same keyword from the home page. I made a few wchanges about 2 weeks ago and already noticed movement in rankings days later.
Local Website Optimization | | waqid0 -
Should Multi Location Businesses "Local Content Silo" Their Services Pages?
I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?
Local Website Optimization | | formandfunctionagency1 -
Suburb Pages
Hey Mozers, This is an old and often criticized method of SERP however we have a client who has requested we create suburb specific pages for their site. PLASTIC PLANTS "SUBURB" NEED PLASTIC PLANTS IN "SUBURB" They have shown us a competitor who is ranking for hundreds maybe thousands of suburbs in Australia using this method. Any thoughts or experience in this area would be appreciated.
Local Website Optimization | | wearehappymedia0 -
Local Service pages guide?
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
Local Website Optimization | | Michael.Leonard0 -
Multiple location pages are they bad?
Hello all, I am research some competitors of a client of mine. My client specializes in H.P. printer repair and over the last 8 years has lost market shares to the competition. I want to reclaim market share. As I was searching some of the service companies many have page that list multiple towns that they service. here is an example. http://printerrepairservice.com/locations-we-service/ Should I be recommending this to my client? To me it seems like a spam keyword process. I know an employee of this particular company and he say their online business is booming. I want my clients to boom too! What are your thoughts on these location type pages?
Local Website Optimization | | donsilvernail0 -
Virtual Offices & Google Search
United Kingdom We have a client who works from home and wants a virtual office so his clients do not know where he lives. Can a virtual office address be used on his business website pages & contact pages, in title tags and descriptions as well as Google places. The virtual office is manned at all times and phone calls will be directed to the client, the virtual office company say effectively it is a registered business address. Look forward to any helpful responses.
Local Website Optimization | | ChristinaRadisic0 -
Is it okay for my H3 Tag to appear above my H2 Tag on the Web Page
Hello All, I am currently doing my H1 ,H2, H3 Tags on my redesigned website We have the ability to have links to relevant DIY Guides on the bottom of our webpage and these are currently displayed under a heading "DIY Useful Guides" above my on page content which is at the bottom of the page. My H2 Tag will obviously be the title that sits above my On Page Content at the bottom of the Webpage and I was going to do the H3 Tag for my DIY Guides Is it a problem if the H3 tag sits above the H2 Tag on the Page or not ? Or have i got this wrong and I need to move the DIY Guides (links) to below the on page content so the H3 tag sits below the H2 tag? thanks Pete OTmPbbR
Local Website Optimization | | PeteC120 -
Is translating my SEO meta data to new languages worthwhile?
When translating a website to additional languages, is it recommended, for Google SEO purposes, that the keywords, re-written URLs, meta titles and meta descriptions of each page be translated as well; or have those elements been completely depreciated?
Local Website Optimization | | sptechnologies0