Address On Every page for e-Commerce site?
-
For a primarily e-commerce site, should you have your address on every page (in the footer, for example)? Or is it enough to just have it on the contact page?
Thanks,
Ruben
-
Thanks for the insights, everyone!
- Rubene
-
I'll check that out; thanks!
-
Thanks for the links! I'll check them out.
-
I would say on every page after watching this:
http://moz.com/blog/panda-optimization-whiteboard-friday
and reading this:
http://themoralconcept.net/pandalist.html
Hope this helps.
Justin
-
I'd keep it to the contact page. The address doesn't matter as much for ecommerce businesses, so plastering it on every page would be a waste of space.
-
I'd also consider the nature of the business. If their e-commerce is highly localized for some reason, it might help the user to know that they're dealing locally. If you're concerned about trust, the address is a factor, as discussed back here a few years ago: http://moz.com/community/q/does-publishing-your-physical-company-address-increase-your-google-trust
Still, it's not necessary to have it on every page to confer trust. Having it match listings in places like the BBB and search engine's own local submission tools is what is more important.
-
I'd say go with whatever you believe is best for the user. For e-commerce, you most likely do not need the physical address to be on every page, but I guess there could be some exceptions. I do believe you _should _have it somewhere, like you mentioned having it on a contact page.
Go with your gut!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Index Page Redirect to Home Page? Best Practices...
Hi, I am wondering what the best practice is when a site has an index page and a home page? I have two pages, listed below, and want to know if I should 301 redirect my "index" page to my standard home page. The home page is where I would like all traffic to fall on for our website. Additionally, I used the rel=canonical tag years ago on the index page to indicate that the home page is the main content. Home Page - https://www.1099pro.com/ (PA 45) Home Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> Index Page - https://www.1099pro.com/index.asp (PA - 33) Index Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> It seems to me that there is some extra juice that could be passed to my home page (which is the page that ranks highly for our major keywords) by 301 redirecting the index page. Is there any reason why I should not do that? Really appreciate any help - especially with extra explanations - for the simple minded like me ;)! -Michael
Web Design | | Stew2220 -
Business Services via Index Page or Dedicated Pages?
We're in the process of building a new website for our Business (B2B Event Services) and we've hit a design snag. Our designer wants to combine all of our business services information (there are six service lines) into a single Index Page titled "Services". Beyond this creating a needlessly long page to scroll through, I'm worried this will negatively impact our ability to SEO for each service line, as we wouldn't have any intention of letting people visit the individual pages from within the site. Our current site features individual pages which, in my opinion, is how we should build our new site. That being said, I'm completely open to any ideas that will further enhance usability and searchability. Any clarification would be greatly appreciated!
Web Design | | SHWorldwide1 -
Why is google still crawling my old website pages?
Why is google still looking at my old indexed pages and not my new index. ? Why are they crawling my old website links when none of them are available? How do I overcome these problems?
Web Design | | optimalspaces0 -
Log-in page ranking but not homepage
Our homepage is outranked by log-in page for "primary keyword" in Google search results; for which actually our homepage was optimised. I have gone through the other answers for the same question here. But I couldn't find them related with our website. We are not over optimised. We have link from top navigation menu of blog to our homepage. Does this causing this?
Web Design | | vtmoz1 -
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Web Design | | arithon0 -
Best Way to Re-Direct traffic from existing site to new site?
Good Morning, I have an existing site (http://goo.gl/QKkpi) running on a slow server. We decided to create a new site (http://goo.gl/XUH3f) with the intention of de-commissioning the first one. Both sites are on the same WMT account. What is the best way to permanently redirect any backlinks/traffic (all levels, from home page to product pages) from the old site to the new site (prior to shutting down the first one). Thanks a lot!
Web Design | | Prime850 -
Considering site navigation options
I am working on a site redesign and re evaluating concepts I haven't thought about for a few years. I generally see site navigation that is either "top-down" or "left bar". Top down navigation normally uses the left nav. for search refinements. The benefit of top nav. is that it clears up the center of the page for non navigation content. The drawback is that you can't fit as many categories in a top nav. Left side nav. can hold a long list of categories, but subcategories are often in the center of the page. In the past, I have preferred to use left nav. with a multi level scroll over search refinement. I believe this allowed users to get to their destination page with fewer clicks. (I have always believed that every required additional click causes lost customers). I also believe that this has caused me to get more juice flowing to deeper pages on sites and better long-tail conversion. This means I have had pages with a LOT of links. With this method, I have tightly controlled my categories. What on other sites are often dynamic search refinements, are on my sites additional categories. I am considering making a site with a top down navigation system. I like the additional screen space in the center I get to work with. Is my assumption about pages created by search refinement wrong? Is it ok for SEO to have a left nav that has a bunch of search refinements that are dynamically created?
Web Design | | EugeneF0 -
Question about web site structure
Is there an SEO advantage for individual pages to be in sub folders vs not being in a folder? Of course site managemnt is easier with folders if you have 100;s of pages...clearly a shorter URL is easier for humans to naviagte. store.com/gadgets store.com/lasers vs. store.com/gadgets/lasers
Web Design | | johnshearer0