Paid CTR Vs Organic CTR for high ranked terms - say average position 2 in Adwords and average position of 4 in Google SERP
-
Consider a situation where we are getting 5000 impressions for a term in Adwords and Bing/Yahoo and the same term with the same landing page is ranked within top 5 positions of Google and Bing search.
If we get 2.00% CTR in Paid - Adwords and MSN average, What will be the acceptable Organic CTR - which is available in webmaster tool?
Apart from Title and Description, what are the other areas need improvement to increase Organic CTR?
-
I'd agree with EGOL's suggestions for improving CTR.
As far as expected CTR for position 5 in the organic results, the average is around 1-2% CTR. This is going to vary depending on the quality of the other results (your CTR will be inversely related to the quality of the other results). You will also have to consider what verticals Google is pulling into the SERP. Your CTR might be worse than average if shopping results are showing above your listing.
You might also want to question the reliability of GWT impression and entrance data for the sake of testing CTR. In my experience the data they provide isn't accurate enough to come to a conclusion on the success of CTR tests.
-
Apart from Title and Description, what are the other areas need improvement to increase Organic CTR?
There are a lot of improvements that you can make beyond title and description.
-
domain name
-
file name
-
+1 action
-
schema.org data
-
review/rating stars
-
site links
-
number of pages displayed
-
apparent content quality in page preview
-
breadcrumb sublinks
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why i my site not ranking
I have been building my website www.ubodo.com ( its a property portal ) I have feeds coming in from nearly 200 estate agents and I have just over 26k properties listed all over the world. I have tried to make the site fast, mobile friendly and followed several SEO tutorials but I am looky If I get 10 new visitors a day !!! I have managed to get 1st page ranking for terms like " Property for sale in Hambye" ( less competitve than " Property for Sale in France " ) Can any one see anything obvious I have done wrong, I feel like there is a switch to turn on the traffic and I cant find it. Any help would be greatly appreciated Barry
On-Page Optimization | | Bazconnolly10 -
Subdir vs Subdomain vs ccTLD
Hello Community, I'm running a .com website with India targetted audience on Webmastertools from 2 years. Now I want to start a separate zone for US. .us domain is not available for my domain right now. So what is your suggestion for best results: 1. domain/us (Subdirectory) 2. us.domain (Subdomain) 3. new domain (separate website) I think Subdomain can work great if I will pass place a header link sitewide. Or that can reduce authority as mentioned on few blogs? Let me know your thoughts
On-Page Optimization | | sah900 -
2 version of meta description and title
Hi guys, I have seen two versions of meta descriptions and meta titles for one URL (this is happening on a few of my pages). Initially, I thought Google is pulling the information from my page content. However, it is not the case. I have realized the information showing on SERPs are very old description (years ago information). Just a bit background information, we had a new website launched in April this year. The issue stated since the new website launch. Anyone experienced similar situation?
On-Page Optimization | | pengiuns-al0 -
An apparent ranking mystery...
I built the site https://www.sylvaniachurch.com about 5 years ago, but the site has been live for more than a decade. Tyler has hundreds of churches and Sylvania Church currently site ranks second for most variations of "churches in tyler tx." Sylvania has a well-optimized homepage, several well-optimized subpages, a consistent sermon audio feed, and an increasingly used blog. In addition to what's on the site, there are a few other relevant sites that link to the Sylvania site and I have completed profiles on virtually every business listing site known to man. Here's the oddity. The website that ranks third and even displaces Sylvania for the second place spot from time to time (http://www.crosspointecc.com/) has only been a live URL for a few years, has no readable text on the homepage other than the nav menu, has very little content on the subpages, no blog that I can find, and fewer links from less authoritative sites. What's even odder to me is that Sylvania Church has the following numbers according to the MozBar: PA: 26 mR: 3.64 mT: 3.28 DA: 14 DmR: 3.27 DmT: 2.74 The numbers for CrossPointe: PA: 24 (2 less than Sylvania) mR: 4.68 (1.04 higher than Sylvania) mT: 5.30 (2.02 higher than Sylvania) DA: 13 (1 less than Sylvania) DmR: 2.98 (.28 less than Sylvania) DmT: 3.49 (.75 higher than Sylvania) The obvious question is, "Why does Moz like this site better than mine? What am I missing?" Thanks for any help you guys can give!
On-Page Optimization | | cbizzle0 -
Panda 4.1 - Regained rankings by making changes on my site
So thought I would share this with others as it 'might' help. So I got around 40 pages, all of them have taken a dive in rankings so on average from Pg1/2 to Pg5/6. I took one page and started working on content upgrades, I had around 50 words of boiler plate content above the fold and 750 words of unique content way down the page so maybe 600px below the fold before you hit it. I removed the boiler plate content and produced 75 words of unique content to replace it, I shuffled things around and managed to get the 750 words maybe 250px below the fold then chucked another 100 unique words into the mix. Fetched the page in GWMT's and resubmitted the URL - hour later that page alone, the page I upgraded had recovered its rankings back to the original position before Panda 4.1 hit. Will the rankings for this page drop back down again, not sure but interesting this page was Pg6/7 since the 23rd and doing the above within an hour regained rankings back to Pg2 middle.
On-Page Optimization | | followuk1 -
Organic Rankings - Y=5, B=2, G=Not Found!
My on-page SEO efforts are focused on generating higher visibility in Google's SERPs for my site: http://www.thegrossmanlawoffice.com. My primary keyword phrase is "winter garden divorce lawyer" I have noticed that my home page ranks higher in Yahoo (5) and Bing (2) for my primary keyword, and Google does display my site in the 7-pack local results but does not rank my home page organically. It actually ranks my business's Facebook page on page 3 of the SERPs. Yahoo includes me in the local listings in position #2...at least today it does! I am happy that Google includes me in the local results, and I am curious why it does not rank my home page organically at all. Yahoo's rankings seem to be accurately tracking my keyword phrases and the appropriate pages, and it has me ranking really well for many of my keyword phrases. I am not quite sure why Yahoo and Bing see my relevant pages and seem to be ranking me appropriately, but Google is not. I recently (within last week) cleaned up my backlink profile per a great suggestion I received here. Is that the likely culprit? Any thoughts? Thank you in advance.
On-Page Optimization | | ajgrossman0 -
Only homepage in Google
Hello SEOmozzers, A colleague of mine started up a site here: www.wikiboedel.nl. Sadly only the homepage is indexed in Google. It's a wordpress install. Robots.txt seems fine, all pages are on index and follow. Can't see why only the home is indexed in Google. Do you know whats going wrong? Please tell me. Tank you.
On-Page Optimization | | B.Great0 -
Google Indexing
Hi, We recently launched a new version of our site on the Magento platform. I submitted a new sitemap and on the first crawl only 7 pages out of 132 were indexed...a few days later and we now have 107 indexed (phew). My question is this....how on earth do i find out which pages are indexed and more importantly not indexed? For all i know they might be really important ones so I need to be able to identify the missing pages so i can work on getting them indexed. Nic
On-Page Optimization | | nicc19760