Analytics conversion tracking?
-
Hi
One of our clients has a hotel chain currently which currently uses an online booking system which is from a third party. We are keen to set up conversion tracking to track the number of bookings made however are we able to do this if the URL destination is not on the clients website? Or will it be a case of just tracking the number of people who click the link to go to the third party payment site?
Kind Regards
-
Thanks for the help guys, ill pass this info on to my developers and get this implemented.
This seems like a more solid way of doing it and will avoid the issue of cart abandonment
-
You can ask the booking site to fire off a javascript ecommerce tracking code that will add the tracking info to your analytics. You just need to set up cross domain analytics tracking - https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite
-
There are a couple options for this, and you'll have to dig a little deeper in order to find which one works for your client / third-party combination.
Some third-party ordering systems allow you to carry over tracking variables or tracking code into their system in order to measure the conversion from their software into your analytics. You'll also want to add their order system back into your analytics as a non-referral visit or else you could be seeing inflated referral numbers.
Another option is to make sure the third-party is using a confirmation page on your clients domain, that way any visit to that page is counting as a conversion (and you're not getting inflated numbers from cart abandonment).
That should give you a few options. Ideally the third party should have documentation and support on how they can best deliver conversion results. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
How to track in Google Analytics
Hello, I am helping a client track traffic using Google Analytics. We recently just signed an agreement with a publisher and they have given original credit using a canonical link. How can I track this? I believe it is showing up under direct/ none and I don't know to measure the success of our new partnership.
Reporting & Analytics | | rmazur0 -
Analytics options for website builder
I'm working on a website builder with a few friends and we would like to track traffic statistics for each site built on our platform. We're looking for a solution to dynamically generate analytics for each site published on our platform. I've used Google Analytics for a number of years, but I'm not sure if it's capable of doing something like what we're looking for. Any chance someone could throw me a bone? Thank you in advance!
Reporting & Analytics | | NickMacario0 -
In Ecommerce Conversion Tracking Revenue Is not Showing
Hello Everyone, I have implemented Ecommerce tracking in google analytic but I am not able to see revenue and average value. am I missing something ? Please tell me how can I see revenue and average value. I am also attaching image of that so anybody can understand. Please help me out asap. Thanks CVFakjD
Reporting & Analytics | | Alick3000 -
Wordpress + Google Analytics = Pulling My Hair Out
Hey Mozzers, Quick question for you- I have analytics set-up for a personal site I run and I know, verifiably it's receiving traffic, however, whenever I access my Google Analytics dashboard, it says I've had zero visits. Interestingly, today I had a colleague check the site from a foreign country and I could see the page views (within 15 minutes), however, I could not get any information about the site viewer. I have verified that the Analytics profile is 'receiving data' (which it is) and my Google Webmaster Tools is not reporting any issues? Finally, I went ahead and updated my profile so that it is pulling from 'www.mydomain.com' instead of 'mydomain.com', I don't know if that'll make any difference, but likewise, I didn't want to go and create the 'little kid in the elevator' analogy, where I'm just pressing a bunch of buttons just because they're there. So the only changes I've made thus far were deactivating Yoast's SEO plug-in and manually placing the GA code in the header and updating the 'Website's URL' in the profile settings tab of GA from 'mydomain.com' to 'www.mydomain.com'. With that, I am stumped and praying another one of the esteemed Mozzers out there may be able to help me resolve this. Any thoughts?
Reporting & Analytics | | NiallSmith0 -
Multiple Domain Tracking with One Google Analytics Account
I am working on multiple online retail stores as follow. Right now, I have tracking facility with multiple account. Attached image can give you more idea about it. http://www.vistastores.com/
Reporting & Analytics | | CommercePundit
http://www.lampslightingandmore.com/
http://www.vistapatioumbrellas.com/ I don't want to track my statistics with multiple account. Because, it may take too much time behind Goal set up as well as analysis. Can I track all data under one account for all online retail stores? 6464019053_bda32e9fe0_b.jpg0 -
Analytics goal funnel regular expression not working
Hi Guys can anyone point me in the right direction. My funnels used to work fine until our app team decided to add variables in a directory structure instead of a query string. I need to be able to track page steps that now look like this Step 1 = /Reservation/Search/Var1/Var2
Reporting & Analytics | | apolloseo
Step 2 = /Reservation/Quote/Var1/Var2 I've set up this but it's not working Step 1 = /Reservation/Search.*
Step 2 = /Reservation/Quote.* What am I doing wrong?0 -
Google Analytics should track users from iPhone App
Hi Mozzers, you say there are no dumb questions, here is one. We've build an iPhone App for our Website working-dog.eu. So users can read there new messages with ease when they are out of the office, read about breeds, ... do all the nice stuff they want. I don't think so, but is it possible to track these users with Google Analytics? When the come via App, the Analytics code will not run for them. But maybe it could start an AJAX request or something like this? But how should the code run, without a browser which can interprete JavaScript? So, in short: Is it possible to track users from iPhone App with Google Analytics? Kind regards Patrick
Reporting & Analytics | | mdoegel0