Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Double hyphen in URL - bad?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Double hyphen in URL - bad?

    Intermediate & Advanced SEO
    5
    7
    7080
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CFSSEO
      CFSSEO last edited by

      Instead of a URL such as domain.com/double-dash/  programming wants to use domain.com/double--dash/ for some reason that makes things easier for them.

      Would a double dash in the URL have a negative effect on the page ranking?

      1 Reply Last reply Reply Quote 0
      • ECN
        ECN last edited by

        Indeed.com uses the double hyphen in their URL scheme and it certainly doesn't seem to hurt them.  I Imagine this is due to being able to reconstitute this back from URL rewriting so they know the difference between a dash in the URL that replaces a "space" vs a -- which would reconstitute back to a dash.

        Example:q-Tennis-Channel-jobs.html

        Maps back to the company Tennis Channel

        Example: /cmp/Sag--aftra

        Maps back to the company Sag-Aftra

        1 Reply Last reply Reply Quote 0
        • CFSSEO
          CFSSEO @RyanPurkey last edited by

          LOL I love it.

          1 Reply Last reply Reply Quote 1
          • RyanPurkey
            RyanPurkey @EGOL last edited by

            Or make the Keurig sessions min-value:10 every day until this is solved.

            CFSSEO 1 Reply Last reply Reply Quote 1
            • EGOL
              EGOL last edited by

              I would tell programming that their access to the Keurig is invalid until they get this figured out.

              RyanPurkey 1 Reply Last reply Reply Quote 2
              • Bio-RadAbs
                Bio-RadAbs last edited by

                • Have you seen websites use double dashes?

                A single dash has become norm and users read it and use it that way, but a double dash is outside the norm in my opinion and you could end up with a lot of incorrect backlinks. A customer might type the URL with a single dash and end up with a 404 page for instance.

                1 Reply Last reply Reply Quote 1
                • RyanPurkey
                  RyanPurkey last edited by

                  Hyphens are a very common convention in folder names, and while too many can possibly be a negative in a domain name (it-is-a-really-hyphenated-domain.com for example) they're an accepted practice in folder / file names.

                  One thing I'd ask though is if someone had a hyphen in their folder name to begin with, would that cause something like /double-----dash--becomes--quintuple--dash/ ?  If so I'd ask them to try a little harder to get the dashes down to a minimum, just for the sake of keeping the URL shorter overall.

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • andyheath

                    Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google

                    I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.

                    Intermediate & Advanced SEO | | andyheath
                    0
                  • yacpro13

                    Duplicate content on URL trailing slash

                    Hello, Some time ago, we accidentally made changes to our site which modified the way urls in links are generated. At once, trailing slashes were added to many urls (only in links). Links that used to send to
                    example.com/webpage.html Were now linking to
                    example.com/webpage.html/ Urls in the xml sitemap remained unchanged (no trailing slash). We started noticing duplicate content (because our site renders the same page with or without the trailing shash). We corrected the problematic php url function so that now, all links on the site link to a url without trailing slash. However, Google had time to index these pages. Is implementing 301 redirects required in this case?

                    Intermediate & Advanced SEO | | yacpro13
                    1
                  • Jseddon92

                    Removing .html from URLs - impact of rankings?

                    Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first. I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs. For example website.com/category/sub-category.html Change to: website.com/category/sub-category/ We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings. By having the .html in the URLs, does this stop link juice being flowed back to the root category? Second question: If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case. For example: website.com/category/ and website.com/category Duplicate content/pages?

                    Intermediate & Advanced SEO | | Jseddon92
                    0
                  • friendoffood

                    Attack of the dummy urls -- what to do?

                    It occurs to me that a malicious program could set up thousands of links to dummy pages on a website: www.mysite.com/dynamicpage/dummy123 www.mysite.com/dynamicpage/dummy456 etc.. How is this normally handled?  Does a developer have to look at all the parameters to see if they are valid and if not, automatically create a 301 redirect or 404 not found? This requires a table lookup of acceptable url parameters for all new visitors. I was thinking that bad url names would be rare so it would be ok to just stop the program with a message, until I realized someone could intentionally set up links to non existent pages on a site.

                    Intermediate & Advanced SEO | | friendoffood
                    1
                  • monali123

                    How to detect a bad link and remove ?

                    As per google penguin, all the low quality back links are going to affect the website SERPS hugely. So, we need to find all the bad back links and then remove them one by one. What I would like to know is, what tool do you use to find all the bad back links ? And how do we know which is a bad back link or bad website, where our link should not be there ? Then what service what do you suggest for back links removal. I contacted LinkDelete.com and they quoted me 97$ for a month to remove all links in less than 3 weeks. 
                    Let me know, what you suggest.

                    Intermediate & Advanced SEO | | monali123
                    0
                  • LiamPatterson

                    Product URL structure for a marketplace model

                    Hello All. I run an online marketplace start-up that has around 10000 products listed from around 1000+ sellers. We are a similar model to etsy/ebay in the sense that we provide a platform but sellers to list products and sell them. I have a URL structure question. I have read http://www.seomoz.org/q/how-to-define-best-url-structure-for-product-pages which seems to show everyone suggests to use Products: products/category/product-name Categories: products/category as the structure for product pages. Because we are a marketplace (our category structure has multiple tiers sometimes up to 3) our sellers choose a category for products to go in. How we have handled this before is we have used: Products: products/last-tier-category-chosen/product-name (eg: /products/sweets-and-snacks/fluffy-marshmallows) Categories: products/category (eg: /products/sweets-and-snacks) However we have two issues with this: The categories can sometimes change, or users can change them which means the links completely change and undo any link building work built up. The urls can get a bit long and am worried that the most important data (the fluffy marshmallow that reflects in the page title and content) is left till too late in the URL. As a result we plan to change our URL structure (we are going through a rebuild anyhow so losing old links is not an issue here) so that the new structure was: Products: products/product-name(eg: /products/fluffy-marshmallows) Categories: products/category (eg: /products/sweets-and-snacks) My concern about doing this however, and question here, is whether this willnegatively impact the "structure" of pages when google crawls our marketplace.Because "fluffy marshmallows" will no longer technically fit into the url structure of "sweets and snacks". I dont know if this would have a negative impact or not. FYI etsy (one of the largest marketplace models in the world) us the latter approach and do not have categories in product urls, eg: listing/42003836/vintage-french-industrial-inspired-side Any ideas on this? Many thanks!

                    Intermediate & Advanced SEO | | LiamPatterson
                    0
                  • kchandler

                    URL Shorteners. Are they SEO Friendly?

                    Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

                    Intermediate & Advanced SEO | | kchandler
                    0
                  • Romancing

                    URL Length or Exact Breadcrumb Navigation URL? What's More Important

                    Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn

                    Intermediate & Advanced SEO | | Romancing
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.