How to rank in Google during domain name search?
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We have received one requirement for this website. http://www.coldcasebeer.com/
We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result.
cold case beer
coldcasebeer
We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts!
1. Upload default Robots.txt file
2. Verify website on Google webmaster tools
3. Set up USA region on Google webmaster tools
4. Submit Google crawl request on Google webmaster tools
5. Title tag and Meta description optimization for all pages (There are 5 pages only on website)
6. Audit Google local listing
7. Develop quality links with domain name
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Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best
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I am agree with quality link building. And, It may take certain time. I was assuming to Re-Furnish title tag and meta description for all pages. Because, Competition value is very low for both keywords. But, This is really insightful answer for me.
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A social media strategy would also benefit rankings.
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If i am not wrong then your site must be on top while you search for coldcasebeer.com
But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term. Where as "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.
In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.
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