SEO Friendly Review websites?
-
What are some SEO friendly online review websites? I remember Google Reviews used to show up high in the rankings but i'm not sure what the best place to direct customers to write reviews? Yelp is strong on Bing and Yahoo...but what's good on Google?
-
We really like YotPo - for a few reasons. As an e-commerce site, submitting reviews by customers can be a hassle - as most "native" review systems require the customer to come to your site, login, and then write the review. YotPo has a a really cool system where they send the emails and those emails are so special, the customer need only write the review IN THE EMAIL they are looking at - not sure how this works technically - but YotPo will get you a lot more reviews than any native ecommerce system.
In our experience, YotPo does require tech-saavy integration to get the full features. One of these is to allow for crawl-able reviews. IT IS DO-ABLE, but you need to look for their advanced integration instructions. This has something to do with the review content being seen by google as being on 3rd party site, and thus not part of your site. Trust me, you CAN fix this with Yotpo.
I do hope this is helpful.
-
Hi Souk!
Good question. I'm not totally clear on what you mean by SEO-friendly reviews. Any review that can be found and crawled will be a help to your customers and to bots, so I wasn't sure if there was something beyond this you were asking about.
If your business is local, than in nearly any industry, the two major players are going to be Google and Yelp. There are, indeed, others like Bing, Yahoo, etc. and beyond these basics, there may be industry-relevant review platforms where you want to be sure you are listed.
Phil Rozek of Local Visibility System authored the most comprehensive post on this topic back in 2013. Not too much has changed in the review world in the last 1-2 years, so I believe you'll find some really good info here on major players, plus some tips for determining review platform quality:
Beyond the majors, you should research industry-specific sites that support reviews. Diversity is very healthy when it comes to this area of marketing.
-
Google plus reviews are great, so are reviews on BizRate, YotPo or any other 3rd party site where reviews can be left. Have you thought about getting involved with Google Trusted Stores? That is an awesome review system.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I have Configurable or Simple products from an SEO point of view?
We currently have around 5-10 colour/size variations per product on a configurable page and were thinking of changing to Simple Sku so that we have more product pages and will rank for each colour variation other than just the generic product. However with configurable products we could enable product reviews which would mean that we get more reviews on one URL as opposed to a less reviews on multiple URLs for color variants. Also, we are thinking that we will get more links and traffic to one page rather than multiple pages of the same product as well as time spent on that particular page. What is the consensus on what is better for SEO on this? Many Thanks
Reviews and Ratings | | eyeman1 -
How many Google reviews can I collect at once?
I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?
Reviews and Ratings | | GabeGibitz0 -
How can I filter reviews that use profanity while using schema markup?
Google released new guidelines last year governing how schema markup is to be deployed on a website. One of those guidelines states that reviews on your site must not be filtered or altered to receive the benefit of schema markup. After my client was slapped on the wrist by Google for ignoring their Webmaster guidelines (and our advice ahem) they removed all filtering from the websites. However, being a family friendly company it is a requirement that no profanity be displayed on the website. Google's guidelines are not entirely clear about what to do. They state: "Profanity and vulgar language are discouraged. Reviews should be appropriate for a broad and diverse audience. Consequently, reviews containing vulgar or profane language may be ineligible for use." and... "Critic reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google." The issue is that we need to vet the reviews to remove profanity, yet that may be triggering for Google. Any thoughts?
Reviews and Ratings | | brettmandoes
Source: https://developers.google.com/search/docs/data-types/reviews1 -
Enabling Rich Snippets for Reviews and Ratings
Hi everybody, Going to install schema AggregateRating code so our website will appear with 5 stars snippet in SERP. Researching other websites and see two main approaches: Site displays all its reviews on the page where the snippet is
Reviews and Ratings | | Ryan_V
http://www.meatheadmovers.com/movers/los-angeles.aspx Site displays only a few reviews on the targeted page, and the rest can be found on the other page, where they marked up with schema as well.
http://www.danielsmoving.com/areas-served/moving-from-arizona-to-los-angeles/
http://www.alexmoving.net/areas-served/los-angeles-movers/ Google shows rich snippet for both in SERP
http://prntscr.com/ak1vcs
http://prntscr.com/ak1vup Though it says here:
"Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content." Our site has over 300 reviews and I don't want all of them to be in targeted page (home page), of course I prefer to go with option #2 if it's within Google guidelines. is it? What do you guys think?1 -
How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?
How does decimal rounding of reviews to stars work in ios appstore?
Reviews and Ratings | | lcourse
Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?0 -
Schema Markup for email with review action for Google places listing - Auto segment.
Hi Guys I have been trying to integrate schema markup with review action into car purchase emails to drive additional reviews for dealership google places listings. I have used the below mark-up but im struggling to get the review action when defining itemtype as AutoDealer. When changing itemtype to FoodEstablishment the review action works perfectly. Has anyone got any suggestions why this may be or have any experience using the review action within emails for google places or itemtype other than FoodEstablishment. I have read the great Moz post on this here but im still struggling. Thanks in advance for any help! See mark-up below... http://schema.org/EmailMessage">http://schema.org/ReviewAction">http://schema.org/Review">https://schema.org/AutoDealer">https://schema.org/Rating">http://schema.org/HttpActionHandler">http://schema.org/Property">http://schema.org/Property"> http://schema.org/HttpRequestMethod/POST"/>
Reviews and Ratings | | MBASydney0 -
Why ratings (no. of reviews & stars) still not showing in search results?
We implemented Schema and submitted the pages (with actual ratings and reviews) to Google Webmaster's Structured Data Markup tool a few weeks ago, but the ratings (stars and no. of reviews) are not showing yet. How long do I need to wait? TIA!
Reviews and Ratings | | zpm20140 -
Google places user reviews + New URL
I currently have a Google places location.
Reviews and Ratings | | Mark_Ch
Years of hard work, sweat and tears have resulted in a high number of user reviews. I'm looking to rebrand and therefore change the website url. Will changing the url in Google places reset my profile or remove my user reviews. Any help would be much appreciated. Thanks Mark0