What is the best use for Moz tools specially keyword difficulty for startup ?

[Romekio]

Hello,

I'm so new in Moz and SEO world and i just started my website, a WordPress blog, I'm in a content creation period and i want to make it right from the beginning but I'm confused about how to use Moz tools in this period because i don't have content or traffic so no analytic as i think, so

What is the best use of Moz tools in this period?

About keyword difficulty tool i think this is the most tool i will use in the beginning, how i choose which keywords to use from my keywords list, in this time I'm depending on the on page SEO only, no backlinks no social engagements, which keywords to use to appear fast in search engines for a startup? less than "% difficulty " or between, I"m new in this word Please Moz and SEO experts give me a hand here.

Note: I'm using Medium Moz pro plan.

[jameskais]

If you are just getting started a great thing to check out would be our Welcome Webinar! - http://moz.com/help/guides/getting-started/welcome-webinar - we have an awesome team who can teach you some best practices and great tools for getting started on Moz!

[jameswesleyhunt]

Hey buddy...

The best use of Moz tools in this time period, for you, will probably just be the information resources. Just being honest with you--without an understanding of how SEO works or what to look for--the research tools won't be of much help. It's kind of like getting a giant set of mechanics tools without knowing anything about cars. You'll be able to dink around with the wrenches, but more likely than not, you'll just be wasting your time.

My suggestion to you is to research SEO. Learn about on-page optimization. Get a better understanding of keywords, how to use them, search volumes, competition, etc. Focus on creating quality content and then optimize those pages. Once you have a grasp on that, plug in your website and run the on-page grader. Give it some time... Submit a sitemap... Let Google index your site and then review everything you've done. Once you've got a solid foundation double back and start working on links.

This isn't something you just pick up. If you really want to build successful websites you're going to have to do a lot of research/trial and error/dedicate time. Good luck!

[RyanPurkey]

Hi Eslam. You're on track with considering keyword difficulty in the early stages. You might also want to take a look at the Fresh Web Explorer and see how popular your considered blog topics are. That will give you some better ideas on social engagement. What topics are coming up quite a bit or generating a lot of conversation. Follwerwonk can give you similar insights into Twitter.

To get a better idea on the difficulty around the percentages in the keyword tool, put the pages that rank for your given term into Open Site Explorer and see how many links those pages have, what kind of domains they're on, the strength of those domains and so on.  You'll be able to begin to get an idea around difficulty in that way.

This post: http://moz.com/blog/the-right-keyword-data-for-the-right-job has nice insights into keyword research as does Cyrus' recent Mozinar: http://moz.com/webinars/seo-basics-the-fundamental-signals-used-to-rank-our-content-higher. Cheers!