Domain Name Keyword Change
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Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
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Totally agree, the kw included in your domain name will help you to rank long tails for sure!
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Might interfere in the beginning but once you send enough brand signals to the domain, it will be picked up as a totally separate entity (especially since it isn't electronics related).
So you probably won't show up for "best buy" but will for "best buy kw"
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