Is there any harm to display NAP more than once on a location page ?
-
Hi All,
I currently have location specific pages and my branch information(NAP) is currently displayed at the bottom in the page content. I was thinking off displaying the NAP again higher up the page so it's very visible for the user possibly under a h tag heading as well.
Do you think it would be spammy or harm my seo efforts it my NAP was displayed twice on a page ?. Once in the content which currently it's not visible unless the user clicks on the read more link in the content on the bottom of the page , and again further up the page where I have some white space which I can utilize
Any thoughts greatly appreciated.
thanks
Peter
-
Hey Peter,
It's generally considered a best practice to have your NAP at the top of your location landing pages, and I don't see any problem with you doing this and referencing the NAP again at the bottom of the page. Just be sure you're making each landing page unique and of as high quality as you can accomplish.
-
Hi Errick,
Thanks for your thoughts. Yes, I know what you mean. These are location landing pages for local search so I need to put the City in there . Curently it's in Title tag, H1, H2 tag although I do try and vary the phrases up a bit . The on page content at the bottom of the screen is unique for each city basically usually explaining usual tips, our product range etc and the branch NAP is currently contained within this.
We use to rank top 3 for pretty much every city in the UK before algorithm changes over the last 15 months or so having caused our local rankings to drop a bit although we are still on first page for most of them. To get up to the top in local search is proving a lot harder.
It's difficult to really know what other /alternative content I can put here for each city or whether reducing the city name would have a positive or negative effect.
It;s also hard to find examples of other sites who have a similar structure where its really worked for them.
thanks
Pete
-
Hi Peter,
I personally don't think there is anything wrong with having your NAP in your footer and in your content of your page as long as it isn't spammy and written to help your readers make an informed decision. You mentioned that you just want clients to see the address higher up on the page. So as long as the content makes sense I think you will be fine.
I took a look at the link posted above and in my opinion the page is written more for SEO as opposed for the reader. I see the keyword Bristol all through the content and it doesn't seem to quite flow. Keep in mind that I live in the US so it may seem a bit off to me due how we write, but if that's not the case, I would revisit the content and htags to make them appealing to your readers while still meeting on page optimization guidelines. I hope this helps.
Thanks,
Errick -
Hi Monica,
I have the company registered address (i.e head office) at the very bottom of the footer which is on every page.
However, On my location specific landing pages, I have the branch infomation - NAP in the content if you click on the Read more link which is in the content at the bottom -
I enclose a url an example http://goo.gl/f3GvQ2
I was thinking of also displaying the NAP quite high the page in the white space on the left below the sub category links
thanks
Pete
-
Are you saying you have your NAP in your footer at the bottom of the page or hidden in content below the fold?
In my opinion, you should have your NAP on a contact us page above the fold where a client or potential client can easily access it. Having the information also in the footer of this page isn't harmful. If you want people to contact you then the information should be easily accessible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NAP Consistency Address Line Variations
Can Google see that the following are in fact the same business at the same address? Address Site Footer:
Local Listings | | GrouchyKids
Blue Widgets Ltd
Hope Springs, Another Street, Stow on the Wold, Cheltenham, Gloucestershire POSTCODE Address Google Maps:
Blue Widgets Ltd
Hope Springs, Stow on the Wold POSTCODE I know that some directories work by you selecting a postcode/zip and selecting your address line. So no way to add (or remove) any extra address lines that you may want to. So am guessing it cannot always matter but some portions of the address must be of real importance (Business Name / First Line Address / ZIP or POSTCODE)?0 -
When I search my business, how can I make all my locations to a multi-location business appear in the map pack?
I have a question about local SEO. I do the marketing for a multi-location medical facility. When I search the facility on Google, the website appears on the left and the Google My Business information for the nearest facility to me appears on the right. However, I would like to see a map-pack of all facilities appear under the website information as well. How can I make all locations appear in the map-pack form below my basic website information?
Local Listings | | FlynnZaiger0 -
Google My Business Pages - Still Relevant or Phasing Out?
Google My Business plays a big part of getting your company to rank in the local pack for local search queries. Apart from making sure this is correct and up to date, where do you think the future of GMB pages is headed? Will Google eventually start phasing these out and come up with a different way to populate the local pack?
Local Listings | | BlueCorona1 -
I have 2 locations and 6+ Google Business pages... How can I combine the duplicates without losing maps rankings?
I have 2 locations and 6+ different Google Business pages due to a company merger and automatic page creation. Some of the GMB even pages rank in maps above the ones we use for certain terms and most bring traffic to my site, but I know the dupes are hurting our maps rankings. Is there a way I can consolidate these pages by combining them? Or am I better off just biting the bullet and deleting the pages I don't want to use?
Local Listings | | formandfunctionagency0 -
Multiple locations for business displaying in search
I have two locations for my business but now if I search for the term "car medics" on Google search only one of the locations display now. I'm not exactly sure when this change happened but If you refer to my August screenshot http://puu.sh/lACx7/6329ef916e.png compared to today's screenshot http://puu.sh/lABPS/415fa451c1.png. The search results used to display both locations which is exactly what I wanted. How can I have this corrected? I don't want people to think I only serve at one location. I specifically made two location pages instead of listing both on a single contact page on my website to delineate I have two locations. Yes I understand both locations will come up if I check Google Maps but I want the same thing for on Google search as well.
Local Listings | | FPK0 -
Multi location stategy
Hi, I would to get some advice on how to generate some links for my cleaning business in order to build high rankings across numerous locations for search phrases such as "house cleaning in [location]" and "domestic cleaners in [location]" etc etc. I'm hopefully on the right lines with my domain and url structure, and have set up numerous pages for each location (i.e. www.domain.com/cleaning-in-location) ticking as many of the on-page optimization boxes as possible (basically as per the whiteboard friday on mult-location businesses). I was thinking that for each location page I could set up a 'Things and places we like in [location]' in an attempt to showcase influencers' businesses, in the hope of receiving links and social mentions specific to each location page. Although this is a lot of work I was thinking that I should set up separate twitter and facebook accounts for key locations and start engaging with a local audience? From a local search perspective, is there more value gaining links from bloggers/websites physically in location_A to www.mydomain.com/cleaning-in-location_A?
Local Listings | | Anward1 -
Adding multiple locations business to directories
We have multiple locations business.
Local Listings | | VicMark
Adding each location business info to directories. There are same services and everything for each location. Should we keep the same description for all listings or different for each location?
Should we indicate Home Page URL (with 800 number, no address in footer) or location URL?0 -
What is the optimum number of links on a page?
I have a local content based website which gives information of services under different categories and subcategories in a segment across multiple localities. Our menu is found across all pages and the menu has about 150 different links to sub-categories and categories. On any listings page that comes up, when you choose a particular category or sub-category, we have another 100 links relating to the individual listings in addition to the menu which is consistent across all pages. Is this a problem?
Local Listings | | prsntsnh0