Is there a way to increase domain authority?
-
Dear all, when I see moz analytics for my blog irctcloginindia.co.in, it is legging behind only in terms of diomain authority when compared to my competitors. Because of which it is ranking low. Is there any short cut or fast method using which I can increase the authority for my domain.
-
Just focus on creating shareable content and getting links from authority sites in your niche.
-
Hello Gaurav,
You have been given some good feedback but it seems no-one directly answered your question. I agree you should not focus only on your DA and PA scores. Quality content and social media marketing done right can get you exposure and potential customers. Write content about your customers problems and how you solve them. Use an educational and informative slant to teach customers why they need YOUR product or services.
However, to answer to your specific question about the quickest way to increasing Domain Authority is you simply need to increase the number of do-follow high quality links back to your website. From other web pages with a high PA score, High Citation and High Trust Flow scores. I would start with citations/business listings in high quality online directories such as Yellow pages, White Pages, Super Pages, Yelp, Twitter, Google plus. Make sure you use the full link such as http://www.yourdomain.com This will help a small website in the beginning if it's clean. Please make sure you do not have poor quality links pointing back to your website right now. And do not fall for any linking building scams. If it sounds to good to be true it most likely is not a good thing to do. Nothing replaces good old time consuming research and hard work to build quality links to your website.
For more reading and understanding please read these => http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
And => http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links
This will give you a better understanding of what to do and how to do it properly.
I hope that helps,
Joe
-
Ask yourself what makes the leaders in your niche "important"? What is "importance" in your niche? The answer is going to revolve around "discussion". What is it about leaders in your niche that makes your target audience discuss them/their product/their brand and how do others learn about those discussions? That answer is going to revolve around "content".
Important sites are what populate the top of the search results and they didn't become important without discussion and content. You need to create some of that for your site/brand/product. The way to start is to figure out what they're doing to create it and do the same for yourself.
Links contribute to importance and are evidence of discussion. You can check on who and where those discussion are taking place using open site explorer - its free. What's happening on those pages with links and why was the link created? Can you come up with a similar reason for people to link to you? Type the name of your top competitors into google and use the results to see who's mentioning them. Follow their twitter feeds and facebook pages and see what they'e doing there. Follow the people who are following them and work on creating something that your new followers will discuss.
In the end, it all comes down to "know your competitors well and your audience even better". Work on making that ring true for yourself and an understanding of the content you need to create will come naturally.
Success often takes a long time.
-
Dear Chris,
Thanks for encouraging me to work hard. I will definitely do that. Anything should I focus on. My keyword is such that not much content can be created around it. I am wondering what to do.
-
You don´t need any proversion to check your PA/DA, you can do it with the browser extension Mozbar
Just look in google "Mozbar extension" and you will find it
-
Gaurav,
Moz's domain authority is designed as an effort to mimic Google's pagerank. So if your pagerank goes up, things are working for you. Pagerank gets adjusted every few months. In the mean time, your rankings can go up based on the work you've done whether you see your pagerank move or not.
Your competitors are never finished adding content and optimizing their sites, which means you're never finished either. You can't afford to sit and wait for the next google PR update, you have to keep working on your site.
-
It means I will continue to struggle till then. I am using free trial of MOZ and by next time I won't be able to check my DA since my free days are getting over in 4 days. I am too poor to get pro version for long.
-
The MOZ DA value is updated each 2/3 months
Wait till the next Index Update, next one is 11 of March,
-
But I have done all that. And all I'm getting is domain authority of 1. While other sloppy sites (my competitors) are getting 12, 15, 75 etc. What to do. How can I tell my domain is authoritative?
-
I will not focus on increase the Domain Authority from Moz, but for the search engine
You can earn that writting good content that fulfil the user demands & get good qualified links from websites with good authority
Doind that, you will also increase the Domaint Authority from Moz
-
Hi,
I am sharing a very informative article on how to increase DA . Please check once.
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Realistic expectations to increase domain authority
A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
Domains and Domain Authority
Looking for some advice 🙂 I have a domain that has been registered since 1999 and currently hosts my website - the problem is that my business has moved in a different direction and my URL is no longer associated with my main product offering. For example in the past I was xyzgarden.com however now something like xyzhomedecor.com is much more appropriate. How should I handle this so that I am not at a disadvantage for SEO. thanks!
Intermediate & Advanced SEO | | MainstreamMktg0 -
Is a .tv domain good for video optimization?
Does anybody know of any information or resources that point out .tv domains are helpful for video optimization? Thanks.
Intermediate & Advanced SEO | | RosemaryB0 -
What is the best way to track rank?
I'm curious what tools and tracking mechanisms everyone uses to track rank, especially with all of the changes in the last year. I've read a ton of articles that say even in 2014, rank will continue to matter, but besides using the keyword rank tool in Moz, I was hoping to learn what everyone else uses to track rank on a keyword and page level (are those two separate things?).
Intermediate & Advanced SEO | | RachelEm0 -
What's the best way to check Google search results for all pages NOT linking to a domain?
I need to do a bit of link reclamation for some brand terms. From the little bit of searching I've done, there appear to be several thousand pages that meet the criteria, but I can already tell it's going to be impossible or extremely inefficient to save them all manually. Ideally, I need an exported list of all the pages mentioning brand terms not linking to my domain, and then I'll import them into BuzzStream for a link campaign. Anybody have any ideas about how to do that? Thanks! Jon
Intermediate & Advanced SEO | | JonMorrow0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
What would be the best domain choice?
Hello I got a website www.keywordCA.com and I'm ranking #1 spot on "keyword" but what I notice if you have the exact match you get more site links and etc. Like this keyword that match with my domain name "keyword CA" The ideal name will be www.keyword.com but is taken and the owner don't want to sell the domain (at least he is not using it, is just parked) and I also got the domain www.keyword.net Do you think www.keyword.net will be much better than KeywordCA.com in order to get more exposure and google will generate more site links?
Intermediate & Advanced SEO | | jpgprinting0 -
301 from penalized domain to new domain
I have a client whose site isn't necessarily penalized since they still show for many terms in the SERPS, however at one point they did an xrummer blast of 13,000 links for two anchor texts they were trying to rank for. They have purchased a new domain and have gone white hat and want to 301 some of the old site to the new purely for the users sake so past visitors still find them at t the new location. Will creating 301 redirects pass on to the new domain any bad Karma from the old one in Google's eyes? Thanks for the help.
Intermediate & Advanced SEO | | JoshGill270