Is there a way to increase domain authority?
-
Dear all, when I see moz analytics for my blog irctcloginindia.co.in, it is legging behind only in terms of diomain authority when compared to my competitors. Because of which it is ranking low. Is there any short cut or fast method using which I can increase the authority for my domain.
-
Just focus on creating shareable content and getting links from authority sites in your niche.
-
Hello Gaurav,
You have been given some good feedback but it seems no-one directly answered your question. I agree you should not focus only on your DA and PA scores. Quality content and social media marketing done right can get you exposure and potential customers. Write content about your customers problems and how you solve them. Use an educational and informative slant to teach customers why they need YOUR product or services.
However, to answer to your specific question about the quickest way to increasing Domain Authority is you simply need to increase the number of do-follow high quality links back to your website. From other web pages with a high PA score, High Citation and High Trust Flow scores. I would start with citations/business listings in high quality online directories such as Yellow pages, White Pages, Super Pages, Yelp, Twitter, Google plus. Make sure you use the full link such as http://www.yourdomain.com This will help a small website in the beginning if it's clean. Please make sure you do not have poor quality links pointing back to your website right now. And do not fall for any linking building scams. If it sounds to good to be true it most likely is not a good thing to do. Nothing replaces good old time consuming research and hard work to build quality links to your website.
For more reading and understanding please read these => http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
And => http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links
This will give you a better understanding of what to do and how to do it properly.
I hope that helps,
Joe
-
Ask yourself what makes the leaders in your niche "important"? What is "importance" in your niche? The answer is going to revolve around "discussion". What is it about leaders in your niche that makes your target audience discuss them/their product/their brand and how do others learn about those discussions? That answer is going to revolve around "content".
Important sites are what populate the top of the search results and they didn't become important without discussion and content. You need to create some of that for your site/brand/product. The way to start is to figure out what they're doing to create it and do the same for yourself.
Links contribute to importance and are evidence of discussion. You can check on who and where those discussion are taking place using open site explorer - its free. What's happening on those pages with links and why was the link created? Can you come up with a similar reason for people to link to you? Type the name of your top competitors into google and use the results to see who's mentioning them. Follow their twitter feeds and facebook pages and see what they'e doing there. Follow the people who are following them and work on creating something that your new followers will discuss.
In the end, it all comes down to "know your competitors well and your audience even better". Work on making that ring true for yourself and an understanding of the content you need to create will come naturally.
Success often takes a long time.
-
Dear Chris,
Thanks for encouraging me to work hard. I will definitely do that. Anything should I focus on. My keyword is such that not much content can be created around it. I am wondering what to do.
-
You don´t need any proversion to check your PA/DA, you can do it with the browser extension Mozbar
Just look in google "Mozbar extension" and you will find it
-
Gaurav,
Moz's domain authority is designed as an effort to mimic Google's pagerank. So if your pagerank goes up, things are working for you. Pagerank gets adjusted every few months. In the mean time, your rankings can go up based on the work you've done whether you see your pagerank move or not.
Your competitors are never finished adding content and optimizing their sites, which means you're never finished either. You can't afford to sit and wait for the next google PR update, you have to keep working on your site.
-
It means I will continue to struggle till then. I am using free trial of MOZ and by next time I won't be able to check my DA since my free days are getting over in 4 days. I am too poor to get pro version for long.
-
The MOZ DA value is updated each 2/3 months
Wait till the next Index Update, next one is 11 of March,
-
But I have done all that. And all I'm getting is domain authority of 1. While other sloppy sites (my competitors) are getting 12, 15, 75 etc. What to do. How can I tell my domain is authoritative?
-
I will not focus on increase the Domain Authority from Moz, but for the search engine
You can earn that writting good content that fulfil the user demands & get good qualified links from websites with good authority
Doind that, you will also increase the Domaint Authority from Moz
-
Hi,
I am sharing a very informative article on how to increase DA . Please check once.
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have rebuilt a website on a new domain and followed SEO protocol to maintain authority, but the results and rankings are declining.
We took over an account for a company called knightdoorservices.com who specialize in doors and windows in Edmonton, Alberta. We built them a new website on a new domain: knightdoorsandwindows.com. We did 301 redirects on all of the old URLs so that they now point to the new URLs so most of the authority should transfer over. Additionally, each page has a properly optimized title, h1 tag, a series of pertinent alt tags, and many instances of the focus keyword for that particular page. Additionally, the website loads quickly and has many high authority inbound links pointing to the domain. We have done this for many other companies and have seen their rankings maintain their position or increase. Is there something that I am missing for this company in particular? Thanks so much!
Intermediate & Advanced SEO | | Web3Marketing870 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Local TLD Domain and languages.
Hello all, I have a local tld domain in spanish for .es. Now i want to translate the site content to english and german. What do you advice? 1.1 www.domainname.es/en/ and www.domainname.es/de/ 1.2 en.domainname.es and de.domainname.es Or buy a new .com domain and set it like this: 2.1. www.domainname.com and www.domainname.com/de (english will be main language) 2.2. en.domainname.com and de.domainname.com Or the last option ( the one i think it's better) Local TLDs 3.1 www.domainame.es , www.domainname.co.uk , and domainname.de In this last case , the domain name is KW + Brand , should i also translate the KW? For example: www.heladosolimpia.es , www.icecreamolimpia.co.uk Thanks for your help.
Intermediate & Advanced SEO | | Barbio0 -
Root domain authority or page authority - which matters more
When does one matter more than the other? Any help would be greatly appreciated. Thanks! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0 -
Linking to Authorities
Hello, I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking. Does it help my ranking to link to appropriate authority sites?
Intermediate & Advanced SEO | | tylerfraser
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking. I am thinking about taking of all of these outgoing links and just link to my important pages. Thank you, Tyler0