NAP: Best practices on your website?
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My store currently has 2 location and will soon have 3. I was wondering what the best practice for listing your address information on a website.
I currently have all 3 listings on one page, but would like to have a separate page for each location (to include managers and specific location info).
My question is what is the best practice for listing locations on a website (for SEO)? Should I have a landing page with all 3 and their NAP info then have a link to the specific page with the same NAP info. Would having that info twice be a negative?
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Hi Nathan,
I second Richard's statement. It's a very good idea to build out individual landing pages with contact information. It's even better to include Schema markup, at least for the NAP. And lucky you! There's markup that relates directly to a furniture store as a local business.
To get started with the markup, you'll want to look at the code examples at the bottom of the local business page. That should give you a solid idea how you should structure the markup. Then you can see if your markup checks prior to pushing live via the Google Structured Data Testing Tool.
Here's another reference via Moz in regard to on-site local considerations.
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You have the right idea. Have a separate page for each with their own NAP and link your Google My Business listings to each location page.
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