Help! Website Page Structure.
-
Hi there,
I have a cupcake website; www.cupcakesdelivered.com.au
To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc.
I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO.
Your help would be greatly appreciated!!
Thank you,
Laura.
-
We have a client in this niche who also had this exact issue, surprisingly. She had been doing wedding cupcakes and then started picking up other events from word of mouth.
We suggested she decide where she wants to be, not where she is, and organise that way. The most important thing we told her was to not overdo the URLs by including cupcake in each one. So
- somecupcakedomain.com.au/weddings
- somecupcakedomain.com.au/corporate-events
- somecupcakedomain.com.au/sports
Instead of:
- somecupcakedomain.com.au/wedding-cupcakes/chocolate-wedding-cupcakes
- somecupcakedomain.com.au/corporate-cupcakes/christmas-party-cupcakes
- somecupcakedomain.com.au/sports-cupcakes/baseball-cupcakes
It's a lot less spammy, easy to read and we've found that clean URLs perform better in pretty much every way (SEO, conversions, etc.)
-
Hi Laura.
For the structure take a look on this guide. http://searchengineland.com/best-practices-in-e-commerce-seo-176921 At Question 8 you have good recomendatios for categories estructure.
About using subdomains - domains - folders, I prefer using folders, so you will have the same domain authority in all folders. Anyway you can read this excellent article about it: http://moz.com/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Good Luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL-Structure & the same number of URLs indexed on two different websites - can it lead to a Google penalty?
Hey guys. I've got a question about the url structure on two different websites with a similar topic (bith are job search websites). Although we are going to publish different content (texts) on these two websites and they will differ visually, the url structure (except for the domain name) remains exactly the same, as does the number of indexed landingpages on both pages. For example, www.yyy.com/jobs/mobile-developer & www.zzz.com/jobs/mobile-developer. In your opinion, can this lead to a Google penalty? Thanks in advance!
Intermediate & Advanced SEO | | vde130 -
If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?
If a website doesn't have a true folder structure, how much does have the page path structured like
Intermediate & Advanced SEO | | SearchStan
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder? Will you simply have to use internal linking to get the same effect for the search engine?1 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
How to optimize count of interlinking by increasing Interlinking count of chosen landing pages and decreasing for less important pages within the site?
We have taken out our interlinking counts (Only Internal Links and not Outbound Links) through Google WebMaster tool and discovered that the count of interlinking of our most significant pages are less as compared to of less significant pages. Our objective is to reverse the existing behavior by increasing Interlinking count of important pages and reduce the count for less important pages so that maximum link juice could be transferred to right pages thereby increasing SEO traffic.
Intermediate & Advanced SEO | | vivekrathore0 -
Tidied up site by getting rid of bad pages and now rankings tanked. - Please help
Hello Mozzers. We historically had Location specific landing pages on our eCommerce site. examples - site.co.ukj/cleaning-enquipment-london site.co.ukj/cleaning-enquipment-Manchester These all had unique content(600 words approx) and ranked in top 10 for many cities. I understand these would have been classed as doorway pages so we got rid of them (301'd back to the category pages) and now our rankings for these terms have tanked. We also have specific branch pages but we have kept these like many other companies with multiple branches do. It feels like by doing a good thing and tidying up everything , we are actually making our site worse. Everything else seems to be in place. Loads of new regular content , clean profile , mobile friendly, lots of citations etc etc. Any idea what could be going on here. Here's a link in our site - http://goo.gl/0yjSd8 thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
Website is not indexed in Google, please help with suggestions
Our client website was removed from Google index. Anybody could recommend how to speed up process of re index: Webmaster tools done SM done (Twitter, FB) sitemap.xml done backlinks in process PPC done Robots.txt is fine Guys any recommendations are welcome, client is very unhappy. Thank you
Intermediate & Advanced SEO | | ThinkBDW0