Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact keyword match for meta title and h1 what is best practice?
-
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on.
Eksample. When I do a research with google AdWords the keyword tool shows me:
260 monthly searches for house for rent Hua Hin
140 monthly searches for Hua Hin house for rent
70 monthly searches for House for rent in Hua Hin
The first two includes the exact same 5 words while the last one includes the stopword "in".
That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my:
a)meta titles
b)H1
I feel I get better sentences often by reordering the keywords etc.
“Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin”
Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)?
Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property?
My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
-
I agree with you Massimiliano,
Overall that is a great strategy and yes, just because they get more volume does not mean they are the best keywords. Different keywords are used at different stages of the buying cycles. In this case I was just telling Tamir how I would choose the order from those specific combinations of the same 5 words. Assuming he has done his research and those are the keywords he is going to target.
Getting traffic is one step in the game, converting the traffic is another important step as well.
Best Regards,
Joe
-
targeting the keywords with the highest volume can be misleading, they are not necessary the best converting keywords, and since usually everyone prefer to shot at the biggest target competition is fierce
I am not saying it's wrong, but I would be more selective and choose keywords on the base of a variety of factors.
-
Hello Tamir,
Realistically to write great content you want to use them all in different variations, singular. plural ect. I would pick the highest volume order of the keywords, in your case: 260 monthly searches for house for rent Hua Hin.
I would use this combination as the url, Begining of description as well as the H1 tag. I would then write some very thoughtful and informative content and add those other variations on the page in a natural flowing conversational way that sounds like natural talk when you read it out loud to yourself. You want to focus on the highest volume words and also build the others in as well so you may rank well for more than 1 combination of those keywords.
Here is the link to rand
s very informative article about keyword targeting: A Visual Guide to Keyword Targeting and On-Page SEO. It
s a must read for sure !http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Hope that helps,
Joe
-
I have seen google algo rank the same page for very similar phrases where the keywords where just changing places, but it's not "always" doing it. You can help him learn that page is a good fit for both queries with the copy of the page.
google knows about synonyms and does often show same or very similar SERP for different keywords which are considered to have the same "exact" meaning and usage in language. But in my experience does treat plurals in a different way.
I would use exact match for title and exact match for h1 if it make sense, but avoiding using unnatural language.
Unfortunatelly SEO is a land where certainity is scarce, and I would recommend testing different versions to find out what works best in your case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag- on home page - what is it best to include
is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website
On-Page Optimization | | CostumeD0 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Bold & Italics Best Practice?
Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian
On-Page Optimization | | cookie7770 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
How long should anchor text be? Best practice for anchor text length?
site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?
On-Page Optimization | | qlkasdjfw
0