Yext Power Listings and SEO Question...
-
Hi,
I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results.
Thanks.
-
Hi Miriam,
Thanks for your reply. Yext may be overkill for what I want right now, so I'm going to try Moz Local and another, less well known service (LocalSiteSubmit) and see which seems to do the best job of showing me the status quo, and fixing errors and omissions. Sort of an A/B test for site submit tools. Looking forward to trying the Moz tool, I have a lot of respect for the entire Moz brand so imagine this will be another solid tool.
Appreciate your response!
~Michael -
Hi Michael -
Moz Local provides a little bit different of a service than Yext, in that we help you get your data updated on the 5 major US aggregators + 2 other important platforms, working on the concept that this data should then move out from there, as illustrated by this infographic of the Local Search Ecosystem:
https://moz.com/learn/local/local-search-data-us
Moz Local also helps you surface inconsistent, incomplete and duplicate listings on a total of 15 different platforms.
At $84 per Moz Local listing, our price is also a popular selling point for many customers. If you have any further questions about Moz Local, please fire away!
-
I just got off the phone with Yext and have similar concern. They want $500 per year to update/correct approx. 60 listings. Frankly, having a single source (with Dashboard) site to update and maintain that many listings has some value, but the first thing I did was come here to see if there were other, better solutions. Thanks to Chantal it seems there are.
My original question was how does the Moz Local product compare to Yext? Anyone have opinions on that topic?
Checking out expressupdate.com now. Thanks!
Mike
-
I've just been through this. Yext wants $500 to put your listing on free sites (which is absurd IMO). You can fix your listing on most of these sites at expressupdate.com for free.
-
Hey There!
While I have not personally used this service, I do recall this blog post from Nyagoslav Zhekov a couple of years back on this topic:
http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/
You might want to read through that. And, if we have any community members here who have positive experiences with Yext to share, please do speak up!
-
We used them at my old agency but they didn't have much effect. In fact, we stopped using them and nobody else in the company noticed.
My 2c is it's more valuable to manually find a few nicer places to do link drops if that's your strategy. Anything "power link building" worries me (although to be fair, we have a few that we do as general directories and they work fine. It just depends what link you're going for and what niche you're trying to rank.
But yeah, in our experience no real effect from adding or removing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advanced SEO - Locations vs Service Areas
Hi we have a Roofing business that has an office "corporate headquarters" in Lincoln Nebraska- We have also setup service areas or "address locations" in other states and cities we service. The remote addresses we have are through the UPS store locations giving us an address in the areas- Knowing that Google GMB wants us to list these as service locations and not physical addresses- they have told me directly we are setup okay with separate GMB pages for each location- they say we just need to "hide" the addresses in GMB. Question: If we "hide" the local address on "all" of the local listings how will this affect the local SEO? It seems like not having a physical office will hurt the local presence- or moreso- having an actual office will help it? Can anyone give input and opinion of setting up "Service Areas" vs "Locations" as it relates to SEO and SERP placement? Many thanks in advance.
Local Listings | | murraycustomhomescom1 -
Tracking Phone Numbers in Google My Business Listings and Beyond
Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben
Local Listings | | Davey_Tree0 -
Will using call tracking phone numbers in paid legal directories listing negatively affect our website?
I know it is important to have consistent NAP across directory listings but I would like to gauge the ROI on the paid "premium" listings in legal directories like FindLaw, AVVO and Lawyers.com by using call tracking and recording. Could using different phone #'s in these listings affect our website negatively? Same question for YELP ads (ads only, not organic yelp listing).
Local Listings | | SEO4leagalPA0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
Google + / Local for Business. How to SEO ?... Done the basic but no real change.
Hi All, We have set up all of our Google local for business pages which are verified and these link to the relevant branch pages on our website. The branch pages also link back to the relevant google local page. We only appear for one category on the google local pages and we have also done a large number of citations (NAP) across all locations and the text used in each of the google pages is keyword rich and we mention the city in there as well to localise it. We have a few google + likes and we have used hootsuite to publish the same content across some of the google local pages which links back to our website blog , we are not appearing in local search whereas our competitors seem to be appear for all their branches. Is there any fundamental tips or things we need to do to def. get up on the rankings.. Or any good articles worth reading ?.. I've had a look but can't seem to see anything relating a google local business bible.. thanks Pete
Local Listings | | PeteC121 -
Worried about changing local SEO homepage tactic
Our current home page is texty, talking about why choose us and general information on what the service involves. We are currently developing a new web design and content architecture involving moving all the content out of the home page, and making the homepage a beautiful guide to the site, as is the best practice. I think the home page will generally result in a better user experience. SEO: we currently rank second for "service city" (going to our homepage). Our domain is service-city.co.uk. While the change is going to involve us adding lots of new good-quality pages with new keyword targets, our most important keyword by far is "service city" and the home page would probably still be the most appropriate page for that keyword. And I'm gravely worried the change will negatively impact this keyword. I would appreciate your thoughts
Local Listings | | Cooper10 -
How to get listed on Google My Business without any physical location ..?
I want to know the process to get listing on Google my business. I have a website, domain email ID, address all information, but Google is asking for Storefront photo. So, please suggestion me the process to get listing on Google Local Business without any storefront. Thank you.
Local Listings | | 1akal0 -
Benefits of a verified listing vs. unverified
Is there any additional benefit to claiming a business listing other than locking it from being edited? It would seem to me that as long as the business information is consistent and crawlable, the SEO value would be the same right?
Local Listings | | GSO0