About Keywords
-
Hi everybody!
I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender.
What is the diference between long tails and keywords?
Thanks to everybody!
Have a nice day!
-
Hi,
As far as i know there are three types of keywords. The head, body & tail. I am trying to explain all three types very simply.
Head keywords - single word
Body keywords - 2-3 words phrases
Long tail keywords - 4+ word phrases
Thanks
-
The main difference between them is that long tails refers something very specific and the short tail something more general.
For example:
Car -> Short tail
Where to buy a cheap car in london -> Long tailIf you are starting with a new project, focus your effort in long tails, they do not have much traffic volume but they are easier to rank and they definetly convert better.
Also if you rank many tails you also can get a looooooooot of traffic
I´m focusing one niche on long tails and it´s going quite well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Keyword Planner - Just PPC?
Morning Mozzers, Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC? I have been a bit confused by logging in through an Adwords account? At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities? Regards Ben
Keyword Research | | Bendall0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Best Practices For Keyword Optimization
Hey currently building a new page on a clients site in the weight loss niche. The keywords he wants to rank for are the following: <colgroup><col width="198"> <col width="64"></colgroup>
Keyword Research | | monster99
| [fat burning foods] | 49500 |
| [foods that burn fat] | 22200 |
| [fat burning foods for women] | 2900 |
| [belly fat burning foods] | 2900 |
| [best fat burning foods] | 1900 |
| [fat burning foods for men] | 1900 |
| [list of fat burning foods] | 720 | His site is new, but he has excellent content production capabilities. My question is, in terms of optimizing the page (the title and url) for these keywords would you focus on the highest volume keyword. In this case the highest volume keyword is "fat burning foods" however is the most competitive and dominated by high domain authority sites (50+ vs. clients site which is around 30). Thus its highly unlikely he will rank for that keyword for quite a while. But for the keyword term "best fat burning foods" the competition is alot less in terms of DA and other factors but volume is smaller with 1900 hits a month. So would you optimize the page (the title and url) for "best fat burning food" or would you optimize thinking about the long-term and eventually ranking the keyword "fat burning foods". My thinking would be to optimize the page for "fat burning foods". And that the benefits of optimizing (url and title) for "best fat burning foods" isn't ideal for the long-run. Any suggestions or advice would be appreciated. Cheers, Mark0 -
How can I learn what are the most popular keyword phrases?
I have done a lot of research on Google AdSense (e.g. how to get started, best practices, how much money can be made, custom channels). I want to write a blog post based on my research, but my question is -- how can I learn what are the most common questions about Google AdSense or Internet advertising from a keyword search perspective? For example, are more people searching for "How to make money with AdSense" vs "How to make money with Internet advertising" vs "How to make money with a website"? How do I know which phrase is searched most? It seems to me that I should make my page title, URL, H1, etc. exactly match (or as close as possible within proper grammar) the question that is most often searched. Thanks everyone! Ryan
Keyword Research | | GreenHatWeb0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
How to pick keywords while making your site coherent?
My company is in the service industry, in particular we create databases for companies to use in house. Therefore, when I think of what we do, I think "database solutions". We have 3 different types of services/approaches we take which I created keywords for those. Through research I found that people don't look for database solutions, instead they look for the type of database i.e. "inventory database" or "database developer" or the technology used. I understand 'funneling' of a site from general to specific so I understand how to deal with the first type of keyword. But what about the second. Having my general database page optimized for 'database developer' would be awkward. Specially in the anchor text in my menu link. Any suggestions? Common strategies used for this type of scenario? Is it ok to still have the internal link be 'database solutions' but then optimize the page for 'database developer'? I'm a newbie struggling with keyword research/selection so any insight would be much appreciated!
Keyword Research | | emcacace0 -
Is there a way to search 400+ urls for a specific keyword?
I have a large list of URL's that need to be checked for a specific keyword. I've been doing them one at a time and it's painful. Is there a web based tool out there that can search many different URL's at once?
Keyword Research | | billnet0