Should I change PDF content?
-
Hi everybody,
My Website is ranking well for several keywords and long-tail keywords. However, all these visits are going directly to some .PDF guides that exist on our products and information on industry sectors the company is based around.
I feel the PDF's are bad simply because they dont offer easy interaction with the rest of the website. I am considering making each PDF into a webpage but am not 100% sure of the pro's and cons of doing so. I will still need to the PDF's accessible for user to download but don't want my new webpages to get tagged as duplicate content.
Is it possible to,
1 - change the PDF's so they send any link authority to the new webpage
2 - make google aware that I want the webpage not the PDF to be the "ranking" pageWhat is the likely hood of destroying my rank for these keywords on the PDF by making these changes and then not being able to rank the webpage for the same keywords? It would be pointless if I just lost all the traffic lol.
-
Hi,
You can give PDF links along with content so if any user want to download they can download PDF.
e.g Please see at the bottom of below link
http://backlinko.com/link-building
Thanks
-
Only issue with this is that it makes people wanting the access to PDF unable to do so.
-
Hi,
Use 301 redirect to pass the link authority to the new webpage.If you have any follow up question please post.I would also like to suggest you to wait for few more responses from eminent members of this community.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do quotation marks in content effect SERPs?
Some of my art object products have words and phrases engraved on them. The words relate to the images on the product. In the product descriptions, I have been putting quotes around the entire list. Would I get better long tail results if I didn't use the quotation marks? In other words, do the quotes make everything between them an exact match phrase? For example:
On-Page Optimization | | stephenfishman
Current product description:
The worlds around the edge of the lazy susan read, "Explore nature. Dream big. Take time to smell the flowers. Enjoy the changing seasons. Seize the day. Relish the night. Live life to the fullest." Thank you for helping with this, all comments on how to present this kind of content are welcomed- Stephen kSOjt5a0 -
Where to add new content
I run a vBulletin website and vBulletin isnt very SEO friendly. I do fairly well in Google for most of my keywords, but forums dont necessarily build strong page authority etc. My site deals with fishing reports across the state of VA and drives 15-18k sessions a month and close to 100,000 page views a month based on Google Analytics. I want to start targeting new keywords and I am concerned about vBulletin inability to be SEO friendly. Many of my new keywords arent dynamic like fishing reports that are added by members daily. These are more like campgrounds, marinas etc. My thought is to install a Wordpress blog and build out this content so I can efficiently deal with on page SEO. the vBulletin software is installed in the root so I would install wordpress in something like mydomain/lake123/ Is the right thing to do, and will google see multiple sitemaps (one for vbulletin and another for wordpress) and index appropriately? Am I missing something major here? Thanks ~ Brian
On-Page Optimization | | FCBCO0 -
Content in forum signatures being spidered, does it matter?
Hello, first post here, just started with SEOmoz so hope it's relevant. Searched a fair bit on this without getting a good answer either way so interested to get some opinions. The core of the site I run is a forum dedicated to collecting, for the sake of argument let's say cars. A good percentage of the users have signatures which list their collection, for example 1968 Car A - 1987 Car B - 1998 Car D and so on.... These signatures lists can be 20 items or more, some hotlink the signautres back to the relevant post on the forum, some not. The signatures show on every post on which the user makes. What I'm noting is a) SEOMoz is reporting a LOT of links on every forum page, due mainly to these signatures I guess. and of more interest b) The content of the signatures is being spidered. So for example of you search for '1968 Car A' you might get a couple of good results directly relevant to '1968 Car A' from my site, but you also get a lot of other non-relevant threads as results because the user just happens to have posted on them. Obviously this is much more apparent on the site google search. So what is the best approach? Leave as is? Hide the signatures from the BOTs? Another approach?
On-Page Optimization | | rutteger0 -
Mobile website content
What is the point of optimizing (on-page SEO) a parallel mobile website if the mobile search results are taken from the general (desktop) index?
On-Page Optimization | | echo10 -
Thoughts on Results from Changing Title Tags
A number of the client's we represent have seen drops in rankings. The title tags on these sites are formatted old way of doing tilte: "Blue Widgets| Cheap Widgets | Metal Widgets". We are going to change them to the natural format: Acme Offers Blue, Metal Widgets for Any Budget." Just wondering if anyone has made similar changes post-penguin and if they've seen improved ranking from doing it.
On-Page Optimization | | TopFloor0 -
Suggestions to avoid duplicate content
Hi, we have about 6500 products, almost all with descriptions. SEOMOZ is showing about 2500 of them with duplicate content. The reason for this is that only one or two words are different for each product. For example, we have 500 award certificates. All are the same size and have the same description. But one is swimming, one baseball, one reading, etc, etc. Apparently the 1 word difference is not enough to differentiate. We have the same issue with our trophies - they are identical, except for figures. Does anyone have any good tips on how to change the content to avoid this issue and to avoid making up content for 2500 items? Thanks! Neil trophycentral.com
On-Page Optimization | | trophycentraltrophiesandawards0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0