Is Schema markup important for SEO?
-
I have recently come across the Schema markup and have researched what it's all about. Basically in short it helps search engines identify all the elements of the page. Our competitors have this implementated, so is this important for SEO? We have an e commerce store.
-
Thanks for the advice, we will certainly implement this into our site.
-
I agree with the Zen Agency. They explained it perfectly! I have seen a significant growth in my CTR, which has affected my overall KW rankings, after implementing the Schema.Org markup.
-
Hi
Yeah i would definitely implement this for SEO purposes. Schema allows the search engines to understand what your content is about, this will display your results in a format that will lead to a greater click through rate, it also shows the results in a manner that's very easily digestible for the user leading to a greater experience for them.
It also may affect direct ranking increases. Really for an e-commerce store this should be a must for your products
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Technical URL SEO question
Hi All, We sell a product on our site which is displayed in cubic metres, from an SEO perspective is it ok to have /3m³ in the URL or should I use 3m3. Thanks All
Technical SEO | | Redooo0 -
Domain Masking SEO Impact
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
Technical SEO | | SamaritansPurse0 -
Craft CMS SEO Resources
I'm just starting out in freelance SEO & I've taken on a client who is using Craft CMS (version 2.0ish) for their site. I am not even close to being competent enough to manually code via Twig, but I had the main developer install the SEOmatic plugin for me. My question from here is - are there any resources or tips I should be aware of starting out? I just started by updating meta title/descriptions via "New Template Meta(s)" but I'm a bit concerned i'm doing the "template path" thing right - I haven't seen any visible changes in browser, and the SERP preview I'm getting is giving me a broken link. But i'm doing a fresh Moz crawl right now to see if the changes took place or not. so 1. Am I on the right track? 2. How long does it typically take for changes to start to show? 3. Is there anything I should be aware of? any follow up questions just let me know, I'll be following this thread!
Technical SEO | | dig_ad_austin0 -
Micro Data Schema Error - How to solve?
For my Ecommerce site suddenly following errors occurred while I test my homepage in structured data testing tools - Error - image- A value for the image field is required. Name - A value for the image field is required. On right side of tool it's show me - Warning - address - The address field is recommended. Please provide a value if available. pricerange - The priceRange field is recommended. Please provide a value if available. telephone - The telephone field is recommended. Please provide a value if available. On right side of tool it's show me - Please let me know how to solve this errors and warnings? I have implemented schema via micro data. Thanks!
Technical SEO | | adamjack0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Local SEO and Penguin
All, One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices. We've built a new site and are slowly building domain authority. My question is this: at what point do I swap out the new site's location URL for the old URL in Google places? I don't want to risk the existing local placement which is all they have left for the time being. Thanks, John
Technical SEO | | JSOC0 -
Basic SEO HTML
Hello Everyone, One place I am weak is coding for SEO. I need to get better. One question I do have is can anyone explain why it's important to place css and java script files in an external file? How do you do this and how do you know if it's already being done? If it has not been done on a site is it hard to go back and do? I understand this is important from a site load time issue Thanks, Bill P.S. Can anyone recommend a resource where I can learn proper html coding for SEO? Thank you!
Technical SEO | | wparlaman0 -
Implementing Schema.org Metadata for Reviews
Does anyone have much experience implementing Schema.org metadata for reviews? I run and operate a website that reviews study abroad programs and we've started the process of implementing this code to receive rich SERP snippets. We're going to use the framework used here: http://schema.org/Review My main question is how long does it generally take to see the results? I would also like to hear from people who implemented this code, but ran into problems, and how they overcame them. Any other tips and advice would be greatly appreciated! Cheers, Andrew
Technical SEO | | dunklea0