Owning a ton of domain names
-
I have a question really a matter of opinion for those other SEO's and marketers out there. One of the companies I work for has a ton of domains, just about every variant and international version of its domain name. Do you think there is real value to owning something like .mobi? It's not a mis-spelling variant and as I understand it the forwarded domain means nothing to Google. It's also not much used, so what is the point of spending thousands of dollars to own all these variations?
-
Thanks for the replies everyone. I think I'll continue buying up "important" domains in foreign countries but ignore and let some of these expire that are vanity/not-used.
I definitely agree on the mis-spelling issue, I have bunch of domains that cover a mis-spelling. In our Analytics one of the top ten queries is a mis-spelling of the company name.
-
Thanks!
I have a couple domains that I paid five digits for the domain only. For those domains, if I could get the .org and the .net for a reasonable cost, I would buy them. But, they were registered and gone a long time ago. I would not pay a $12.50 per year registration fee for a domain extension from another country.
If you have thousands of people per month typing your domain into search and addresses boxes then registering and redirecting typos is more valuable.
-
I would give this two thumbs up if I could.
There really is no point. There is no value except maybe preventing others from buying them, but what is the risk if they did?
-
what is the point of spending thousands of dollars to own all these variations?
I would allow them to expire and spend the savings on beer.
-
Hey there,
I am in a similar situation and I have posted about it on these boards. If your company can afford it, it is probably in your best interest to just hold onto them. At the same time, as you stated, all this can change in an instant. Take .mobi for example, that was supposed to be the mobile browser extension, but clearly with responsive design, there isn't as much of a need for the .mobi in my opinion.
On the flip side, Google keeps doing more and more towards local, or so it seems. So having the domains in other countries, may become more beneficial. I have all of our extensions forwarding to our primary domains.
My personal opinion is the vanity domains aren't going to take off. Everybody was so excited with the .tv extension for example, but once people find a way to keep all of that, or display similar information on a .com it becomes useless. There used to be benefit to having a .org, and people realized it was being abused. Now the only other benefits are .edu and .gov, because there are restrictions to owning them.
If you can, keep them, it certainly doesn't hurt. Is it going to make or break your company by not having them? Probably not, but it could save you a headache later down the road.
Hope that helps.
-
I don't think there are any benefits. I would just buy the main ones: .com .net .org .info
-
That's what I would think and I do think it makes sense for popular domain names like co.uk, com.cn, etc. But I wonder if there is really any value to some of the obscure ones at all? There are so many domain extensions out there and they come out with more all the time, is it really necessary or strategically beneficial to buy them all up just because the competition may do so? Is there any other benefit to having them?
-
I think the only value is as if you want to create and expand your brand name and you don't want future webs using your name i guess
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Domain has a couple of badlinks decreasing my rankings, will disavowing them reduce my Domain Authority on Moz?
Good day Every Body, I have a heart aching issue, my site (nightwatchng.com) amassed a number carnivorous backlinks, I have lost rankings, i studied my search traffic and discovered that I have been hit by Google Penguin Algorithm Penalty, I was forced to believe that those backlinks were built to my site on purpose just so my rankings will drop, I know the importance of link building and thats why i follow the white hat technique. Now the big question is, IF I DISAVOW THESE TERRIBLE LINKS FROM GOOGLE SEARCH, WILL MY MOZ DOMAIN AUTHORITY DROP FROM WHAT IT CURRENTLY HAS?? I also want to know if the Algorithm Penalty will affect the subdomain (news nightwatchng.com) of my site?
Link Building | | Newswatchng0 -
Website title has domain name in SERPS but not in the website.
We are using the latest version of Wordpress for one of our website. Now every page in SERPS is like this: SEO Services, Link Building and Social Media - Oursite.com But when we look at our website's title tag its like this: <title>SEO Services, Link Building and Social Media</title> It's very strange, why the website's domain name is appended to the title in SERPS?? Any ideas? Thanks!
Link Building | | TheSEOGuy10 -
What tools/techniques you use to check if a domain has been penalized?
If we think to buy expired or otherwise dropped domains, what tools or techniques you would recommend to check if there has bad SEO history? We could of course, check with Google itself if the site is indexed and ranks, but I am asking if there is a particular tool out there that would provide more information if a website had been shady. Thanks so much, guys! Lily
Link Building | | wspwsp0 -
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
Are there benifits to aquiring domain names with keywords of a niche site and redirecting them to the niche site?
I f i purchased a domain with keyword another one of my sites targeted and redirected it to that site are there benefits in doing so? & as long as the domain contained the keywords would it matter if the domain name contained another word?. also would it be better to put just a few articles on the site and then point keywords in the article to the niche site?.
Link Building | | askshopper0 -
How to increase domain authority
How do I increase my Domain Authority and Page Authority? How do I increase my external links numbers? Regards, Nilesh
Link Building | | vedantcreations0 -
Back linking: Relevance or Domain Authority?
For back linking, what is more important for increasing rank for organic searches on Google? I've noticed that linking on sites with high domain authority that have some or no relevance boost my keyword ranking. However, does back linking on relevant sites help if their domain authority is not so high?
Link Building | | Modbargains0 -
How is it a root domain can have a high mozrank but a low DA?
I know a site that has a DA51 but the mozrank is like 5.95 I thought the same components made up those rankings? Can someone explain the difference?
Link Building | | joemas990