Best way to automize generation of google ads - API, scripts etc.
-
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database.
I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation.
Any recommendations? Would you use adwords API or rather adword scripts?
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements? -
Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do.
I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need.
Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand. And when you add new products, your ads won't auto-populate.
I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.
-
thanks. I see your point regarding effective ad copy, but in our case the time saving would be valued higher than perfectly optimized ads for each individual item. Setting up 3000 individual product adgroups in 10 languages would just take really a lot of time.
This was actually also the only script that I had found in my former google search.
You have to pay at least 1 month subscription of 250USD to get access to the script which seems reasonable (scripts not available in free trial).I was just surprised that I could not find any other options for doing this automization, as I thought that there should be many website owners being interested in such an automized setup.
-
The only thing I can add to Alick300's response is that I would try A/B testing with ads you create vs ads created automatically and compare effectiveness. I believe it would benefit all of us if you would share your results here too.
-
Hi,
I would never suggest to do generate Ads using script because by using that I don't think you can create effective Ad copy. But you asked about the script so I am providing the script with details how to use that but not sure whether it is paid or unpaid, haven't used ever. you can check yourself.
Enhanced Script: Create Ads From a Spreadsheet @ http://www.optmyzr.com/scripts/
Automatically Create AdWords Ads From A Spreadsheet @ https://www.youtube.com/watch?v=BiOQepEHuwA
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads - Subdomain on Sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
Question about audience targeting in Google Ads
I am setting up a test campaign where rather than structuring my campaigns by the normal ad group>keywords with no targeting. I am making duplicates of my ad groups and targeting each duplicate to a different audience so I can target the ads better. But I also want my non targeted ad group to remain to pick up people who are not in my targeted ad groups. In the non targeted ad group, should I exclude all the audiences that I have targeted in the targeted ad groups to avoid any cross over? Thanks
Paid Search Marketing | | pinder3251 -
Google Merchant Center product reviews
My googlefu is not good enough to put the words together to find an answer for this, but I am sure there is one out there. I am making a review feed for a client's site to submit their product reviews to google merchant center. But one problem we are having is that the reviews are generalized, like how amazon does it. A sample product would be Whey Protein, this product is available in 4 different sizes and has 4 different GTIN's (one for each size). But the reviews we collect are just for the base product of Whey Protein. What I am trying to figure out, is if I can assign a parent GTIN, then correlate the reviews to that GTIN and then let them populate for the child GTIN's some how.
Paid Search Marketing | | LesleyPaone0 -
Can Google shopping listings affect SEO rankings?
Hello everyone. Here is my question: Until 4 weeks ago we used to have just around 2,000 product/pages on Google shopping of our product pages, then we added over 40,000 more items/pages to it, and our Google natural search rankings dropped on most of our long-tail keywords pointing to the same product pages. Do you think that's just coincidence or could the number of products/pages on Google shopping affect natural search results?
Paid Search Marketing | | fablau0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Discrepancy between google analytics referrals and 3rd party stats
I have a client who pays to be listed in a industry directory. It is now time for renewal and the directory has come to my client with their statistics, which they claim has sent over 400 visits to my clients site. Having looked in to google analytics, over the same period of time, google analytics has registered 2 visits. Could the directory's stats be true? Or is google analytics 100% correct? Any help or advice in this area would be useful, as my client is concerned if they don't renew they will lose some traffic and leads. Cheers.
Paid Search Marketing | | xposurecreative0 -
Ad Rank and Performance for PLA
Hello everyone and happy Friday from London! I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing. From AdWords all I can see is: 1.number of click 2.CTR 3.Position which is zero Any suggestions? Cheers
Paid Search Marketing | | PremioOscar0 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0