Is there any benefit to removing brand name from the title tag?
-
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help?
Thanks in advance!
-
I know this question is answered already but my 2c based on what we've changed about our onsites.
If your brand name includes a main keyphrase, we typically don't include it on every page. You basically end up "competing" with yourself for that keyphrase. There's no point having:
Syracuse Wedding Photographers | MyCompany Photography
and using that brand bit on every single page. You're over-telling Google that the page is photo related. (Photographers in general have this issue but it applies to MyCompany Plumbing and MyCompany Iphone Repair too.)
-
I always include the brand name where I can, but if it is too long because of that I do not hesitate to drop the brand name.
For the titles, whilst I think about it from an SEO perspective, it is also important to think of it from a CTR perspective too. Sometimes you need that extra bit of description at the expense of the brand name. To give an example, on some articles I find it better to put the month and year at the end instead of the brand name to increase CTR. So basically, no I don't think it particularly matters, but it will vary on a case by case basis.
-
Hey Mickey,
While brand is important on the site, I think you could probably get away with dropping it from depending on:
a. are general keywords ultimately driving more sales and traffic? - my guess is that being in the industry that you're in the answer is yes since it can expand your reach and audience much greater.
b. how often are you using the brand name throughout the rest of the site? - you could supplement the brand copy mentions with logo alt tags, H1 mentions, etc.I would include the brand ending on any title tag that it will fit in and definitely try to include it in the home page.
Hope that helps a bit!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International website - Image names
Hello All! In an international website, it is recommended to have a copy of every image for every language in the website (with translate filenames)? or it is better to use only one copy of each image and change only the alt attributes? Thanks for the help.
On-Page Optimization | | dMaLasp0 -
IMG ALT tags - should they be the same or the product title?
I have about 300 products. Should I make all my IMG ALT tags with my keywords, such as sea glass jewelry, sea glass necklace, sea glass bracelets? Or, should I make them what their title is, some of which do not pertain to the keyword, such as By the Sea. Some of my products do have keywords in them, but not all. I am hesitant on changing all the titles, as almost all URLs are indexed.
On-Page Optimization | | tiffany11030 -
Rebranding and Domain Name Changes
Hi All, One of my clients wants to rebrand http://indiaretailnews.com/ so that it's clear that the site is under the operational umbrella of http://tradebriefs.com/. indiaretailnews.com has a lower domain authority of 20, but because of the domain name it ranks number #2 for the keyword "retail news" for Google India. The client's question: Can we change the site names to TradeBriefsRetail.com orTradeBriefsIndiaRetail.com without affecting the SEO on each site? How do we do this – redirect from TradeBriefsIndiaRetail.com to IndiaRetailNews.com and so on or simply put all the content on the new sites and get rid of the old domains or some other way? Do long domain names cause a problem? Another option is TradeBriefsRetail.in, etc with the domain extension showing the country that the content is for.. In a year or two, we will be expanding to markets outside India. My opinion: Keep the old domains and redirect to something like http://tradebriefs.com/india-retail-news Or perhaps a subdomain: http://indiaretailnews.tradebriefs.com In the short term, I'd imagine rankings will drop, but if we wanted to consolidate domain authority, I was thinking that http://tradebriefs.com/india-retail-news would be the best bet. Thoughts? Kenji
On-Page Optimization | | KenjiCrosland0 -
Wordpress duplicate titles - can't find original title tags
I added new code to rewrite the page titles <title><?php wp_title(''); ?></title> But I can't find the normal title tags in the Header PHP file in editor so I now have duplicate titles tags in the source code This is the code - can't see what else would be titles? This is the website ... http://apexgenerators.co.uk/ <title><?php wp_title(''); ?></title> eFavIcon(); ?> eCSS(); ?> enabled('Theme')) { ?> http://fonts.googleapis.com/css?family=PT+Sans:400,700,400italic,700italic" />
On-Page Optimization | | lauratagdigital0 -
Title tag formatting
So I thought I had Title tags cracked... Unique to each page Priority phrases at the start Under 70 characters inc spaces No spamming of keyword phrase Brand at the end But do people believe that this structure is bad? <keyword 1="" phrase="">| <keyword 2="" phrase="">|<brand></brand></keyword></keyword> and that Title tags should now be structure more like full sentences? And does using the same keyword phrase on several pages dilute or cannibalize results? Thanks
On-Page Optimization | | ToonyWoony
Kate0 -
Naming Pictures
Think of our company as a real estate company, having hundreds of homes, each home has an optimized page and comes with a WP light box and 15 specific photos of a property. The code of the property would be unique, and so is the title tag (key phrase) for each property unique. Each property has a picture of the front, the living room, the master bedroom, a bathroom, the pool, the kitchen... Say the home code is HC007FE and the keyword is "greatest home example ever". How would you suggest naming the pictures and additionally the alt txt for these pictures? Thanks for your help!
On-Page Optimization | | Discountvc0 -
Image files names - should each be different ?
Hi SEOs I have created a page on my website with a certain tutorial - let's say "How to change a tyre in your car". I have Grade A from On-page report using SEOmoz tool. I have put a relevant alt description for each photo I have put in that tutorial and I have used relevant keyword as a name for each image. So for example this would look like that: changing-tyre-1.jpg changing-tyre-2.jpg My question is should I name these file differently according to their content ? For example if on my photo there is some tool I have to use to change the tyre should the file have the name relevant to the subject of the article/tutorial on the page or to the content of the image ? Is that a stupid question ? Or am I getting too fussy ? Thanks
On-Page Optimization | | lolskizz0 -
Product Title Formating Question
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc.. I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format? Current Listing Example: DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens Suggested Listing Example: DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
On-Page Optimization | | MEldridge0