Service Area Landing Page Q&A
-
Good Morning,
I was wondering if some one could help me out with some questions I have regarding how to make my service area landing pages rank better. A majority of them are on position 11 right now, and I feel like there might be a few minor things I might need to do to make them rank better.
1.) Meta Description -
If I'm writing a meta description should I use an exact match for the keyword?
Something like "Hire us to do your dry cleaning in Topeka, Kansas today."
Or would I write "Topeka Kansas is in luck. We offer the best dry cleaning around" (I know this stinks from a call to action perspective, but it's the best example I could come up with off the top of my head).
2.) File Name -
Would I make the name "topeka-kansas.html" or would I make it "dry-cleaning-topeka-kansas.html"
3.) H1 -
should this be exactly the same as the title, or at least very close to it?
4.) Youtube Video -
Would putting a youtube video on the page act as a relevancy signal to Google?
5.) Images -
How many images would help on a landing page?
Does having original images help more?
6.) Length of Page -
Does the length of the page word wise help at all?
7.) Anything else -
What other tweaks can I make to a landing page to boost its rankings?
Thanks!
Charles -
Don't forget the importance of mobile when it comes to local landing pages!
-
Also you can obtain useful info for local SEO in http://www.whitespark.ca/blog or the local section in moz.com (http://moz.com/blog/category/local-seo).
-
Hey Charles
I would recommend reading the following resources:
On-Page Factors (Moz)
Meta Descriptions (Moz)
YouTube Ranking Factors (Moz)
SearchMetrics Ranking Factors Study 2014 (Moz & SearchMetrics)
Google My Business (Google)
Verify a local business on Google (Google)Reason being, you're kind of asking broad and loaded questions (and that's totally fine!), and you're going to get so much more out of the above information than getting direction on one off questions. All of the above have great information and will help you moving forward. If you have any questions or comments, let me know! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Landing Page Changes Repeatedly
Hello, We are selling bee products online in Germany. Our star product and the most important keyword is propolis. For this keyword, our landing page has changed several times between 2 product pages and a content page about propolis. For a short time, the landing page was homepage. We also have a Propolis category page which consists of propolis products. For this page, most of the internal and external links have the anchor text propolis. But the category page never ranked for this keyword. Product, category and informational pages all have content over 1500 words. Does anyone have an idea why the landing page change this much? Also, what can we do to stabilize and optimize the landing page? Thanks! qksc61
Intermediate & Advanced SEO | | ozzzge0 -
301 / 404 & Getting Rid of Keyword Pages
I had a feeling that my keyword focused pages were causing my site not to rank well. I do not have that many keywords. I have 2 main keyword phrases along with 6 city locations. For example (fake) "tea house tampa" "tea house clearwater" "tea house sarasota" and "tea room tampa" "tea room cleawater" "tea house sarasota". So, I don't feel that I need that many pages. I feel like I can optimize my home page and maybe 1 or 2 topic pages. Right now, I have a keyword for each of those phrases. These are all internal pages on 1 domain. Not multiple domains. Sooo... I tested it by 301ing a few of my "tea house" KW pages to the home page. And low and behold... my home page rose BIG TIME! Major improvement! I'm talking like 13th to 2nd! Here is my question... how should I proceed? My SEO has warned me against 301ing too many pages all pointing to the home page. He says that will negatively impact my ratings. Should I 404 some pages? Should I build a "tea room" topic page and 301 that set there? What is worse? 301 or 404? How many is too many? I'm really excited by these results, but I'm scare to move forward and hurt what has happened. Thanks in advance!
Intermediate & Advanced SEO | | CalicoKitty20000 -
My home page is not found by the "Grade a Page" tool
My home page as well as several important pages are not found by the Grade a Page tool. With our full https address I got this http://screencast.com/t/s1gESMlGwpa With just the www address I got this http://screencast.com/t/BMRHy36Ih https://www.joomlashack.com
Intermediate & Advanced SEO | | etabush
https://www.joomlashack.com/joomla-templates We recently lost a lot of positions for our most important keyword: Joomla Templates Please help us figure this out. Whats screwy with our site?0 -
How to build links to landing pages?
I have been using link baits like infographics to get quality links to my site and I have observed that these tactics are great to get links to the home page or that particular post page where infographic was originally posted. But we have various other important landing pages and we want to transfer some link equity to those pages. Whenever we publish an infographic we post it on out blog with an embed code carrying anchor text pointed to our site’s home page. People who share our infographic, normally links to the home page or to the post page where they find that particular item. So, what are the possible ways to get links to any other landing page? Can we post some bait on other landing pages as well. I need to know some more techniques to attract deep links. Thanks
Intermediate & Advanced SEO | | shaz_lhr1 -
Cleaning bad pages
We have 10,000 of bad pages, which panda could track and penalize us for that. If we delete them we will get 404 error, and after that we could again get penality from G algo. How can i delete them to follow google rules and avoid penalities? If we make redirect of 10k pages with 301 to index, can 10k old pages be treated as duplicate?
Intermediate & Advanced SEO | | bele0 -
Category Pages up - Product Pages down... what would help?
Hi I mentioned yesterday how one of our sites was losing rank on product pages. What steps do you take to improve the SERPS of product pages, in this case home/category/product is the tree. There isn't really any internal linking, except one link from the category page to each product, would setting up a host of internal links perhaps "similar products" linking them together be a place to start? How can I improve my ranking of these more deeply internal pages? Not just internal links?
Intermediate & Advanced SEO | | xoffie0 -
Convert keyword rich PDFs to web pages (text & images)
SteriPEN is a portable water purifier that kills viruses, protozoa, e-coli, etc. Because of the technical and safety requirements nature of the product, our website has much documentation of testing, organisms affected, and more. These are in pdf form and can often be found through google search (and through links on specific pages). Because of the keyword-richness of these documents pertaining to microbes SteriPEN kills, etc. does it make sense to convert these pdf's into html text and images? Then I was thinking perhaps writing a blog post AND generating key links on important landing pages to these documents (as html). Removing pdfs may be harmful? Not a clue as to the cost/benefit.
Intermediate & Advanced SEO | | Timmmmy0 -
Should we block urls like this - domainname/shop/leather-chairs.html?brand=244&cat=16&dir=ascℴ=price&price=1 within the robots.txt?
I've recently added a campaign within the SEOmoz interface and received an alarming number of errors ~9,000 on our eCommerce website. This site was built in Magento, and we are using search friendly url's however most of our errors were duplicate content / titles due to url's like: domainname/shop/leather-chairs.html?brand=244&cat=16&dir=asc&order=price&price=1 and domainname/shop/leather-chairs.html?brand=244&cat=16&dir=asc&order=price&price=4. Is this hurting us in the search engines? Is rogerbot too good? What can we do to cut off bots after the ".html?" ? Any help would be much appreciated 🙂
Intermediate & Advanced SEO | | MonsterWeb280