Can we use internal no-follow links without negatively affecting rankings
-
we are creating a site structure for a travel website.
the site homepage has a top navigation bar with 8 top level links and a total link count of 33 links in this (within menus).
There are also 10 footer and ad-hoc links
As this top navigation bar is a site-wide navigation, when entering s specific "travel destination" page, the "travel destination" page has its own contextual links and reference links, making the total inks on the destination page approx 107.
do you think its ok to make all links in the top navigation bar no follow on all pages except the homepage?
how would you approach this to create less links to maintain effective link-juice flow to required pages
-
hi
the reason we are trying to reduce them was because the site has a fancy navigation bar which looks good, gives fast a navigation, but then inturn providesa high volume of links from the source page,
thanks
-
If you're seriously considering nofollowing links in your main nav, then they probably don't belong there in the first place. Take them off of the main nav and add them as submenus that only show on topically-related pages.
-
Hi there
Do not "nofollow" your internal links, especially your top nav off your homepage. As this page gets a lot of your search equity, you want to make sure that that equity gets passed, especially through your top category pages. I would also optimize top navigation pages and deeper pages for the searches that are relevant to your users.
Read the following: On-Page Ranking Factors (Moz)
Internal Links (Moz)
Content Marketing Institute (tons of great resources to help you plan and effectively implement a content strategy)Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links Catalog (too many links)
I have several car catalogs that I use to direct my customers to the parts for their vehicle. Example:http://www.mikesfuel.com/Acura_c_69.html My customers like the approach. They can easily find their vehicle, then scan the columns for the parts that they need. Each part number is a link and the part numbers are sometimes posted several times in one column. All of the links are internal to the web site. My fear is that this is going to be treated as a link farm. I have considered using a PDF catalog with links, but that is going to be hugely expensive. What do you think? Thanks for any help Mike
On-Page Optimization | | mikescarb0 -
Should I link G+ and social accounts to internal pages?
Hi Gang, We are a multi-state law firm (Indiana, Michigan, New Mexico) that is looking to increase ranking for Michigan and New Mexico for 2015. (Michigan and New Mexico used to exist as subdomains under 2keller.com but have now been incorporated as pages under the main domain.) The question is whether or not we link directly to what we call the "main state pages" from various accounts like G+, FB, Yellow Pages, Yelp, etc.? For example, should we link from our New Mexcio G+ page to our New Mexico main page, or should it be linked to the main domain at 2keller.com where our general branding is on display? I seem to remember somewhere seeing a Whiteboard Friday or some other forum in which Rand had spoke to something similar. I believe he advised AGAINST trying to control the "user experience" for instances like these, but I can't locate same. I understand that clients/customers are looking for our main brand, but it would seem to be the better experience to get users in state specific locales to their state specific page. Am I thinking wrong about this? Thanks in advance! Wayne
On-Page Optimization | | Wayne760 -
My competitors are using blackhat. What should i do.?
My competitors are using on page black hat methods They are using like keyword stuffing What should i do.?
On-Page Optimization | | aman1231 -
Internal keyword linking - short or long string
I've seen a couple of people leave comments about keyword linking being too specific. If I"m doing a lot of internal keyword linking and I want to rank well for 'widgets', is it better that most of the links just use the word 'widgets' or should some of the links have more words in them. ie: 'red and blue widgets' - 'buy these widgets online' etc.
On-Page Optimization | | sparrowdog0 -
How is this page ranking?
Hi. A client of mine is being outranked by a competitor whose landing page does not include the keyword within their page content AT ALL. Nor does their URL. Nor do any image alts. And their page title features the keyword in the middle of it, not at the start. Their link profile is not great with directories and the like. They are not socially active.. I am confused! I thought content on a page absolutely had to include the keyword to get ranked for it. Here's the page: www.springsoft.ie, keyword is "water softeners" Any thoughts I would appreciate. Many thanks.Christoffa
On-Page Optimization | | Christoffa0 -
When should I dofollow a link?
I know I should have all my affiliate links as nofollow but when should I dofollow a link? When will it HELP me to have a dofollow link? Right now - all my links are nofollow because I haven't figured out how to have nofollow and dofollow in the same blog post. Any info appreciated!
On-Page Optimization | | dealblogger0 -
Is this type of Internal Linking Bad or Good for my Site????
A while back we were schooled on "Link Silos" a reputable SEO source.... and one suggestion was to create links from our product pages (bottom of link silo), back up to it's higher category page. So for example... Home > Tools > Hair Dryers > "Product" On the subject product... we chose to link back to "Hair Dryers" and then "Andis" (that product's brand page. You can see this at the below product page. We added the links below "Related Categories" in the product description. http://www.beautystoponline.com/Andis-Colorwaves-Tourmaline-Hair-Dryer-Blue-Green-p/an1dry0295.htm We are now thinking this may be just too much as there is already a "bread crumb" trail at the top of the product page. These are in essence links back up to higher categories. Any input on these types of links would be appreciated.. Thanks!
On-Page Optimization | | BeautyStop1 -
Page Shaping - No Follow Links
It's my understanding that adding a nofollow tag to pages that aren't of significance to users can help with page shaping and directing google to the most important links on my home page. I have 4 links on my home page that I'm considering adding a nofollow tag to: Privacy Policy, Legal Policy, Anti-Trust Policy, and Help-Desk Because these links are in the footer on every page I think they're probably sucking up some useful link juice. It's doubtful that anyone would actually search for our privacy policy or legal policy to find our site. I'd rather the juice to spread to other pages of use. What do you guys recommend?
On-Page Optimization | | inhouseninja0