What are all the 5's in SEO Queries in Analytics?

[katandmouse]

Every small business client has the same thing. 5 impressions for keywords, row after row, every single month. Why exactly 5 and why month after month the same thing? I see this in every local business I work in - and for very important phrases! It's gotten to the point that I think those are fake and I just look at the impressions that have numbers great than 5. Obviously I have to get their impressions up, but what am I to believe about these?

[katandmouse]

Awesome. Thanks!

[PatrickDelehanty]

Hi there

Keep in mind, Google WMT only passes along data to Analytics in rounded increments of 5, 10, 100, 1000. You're better off checking your WMT data directly to get more clear, granular numbers.

For instance, one of my clients has a branded term in WMT for March 2015. I checked the same one in GA:
WMT - 15,167 impressions
GA - 15,000 impressions

For another term:
WMT - 1 impression
GA - 5 impressions

If it's not zero, but less than 5, it's 5. This should be why you're seeing this, but you would have to compare your GA and WMT data up against each other.

Here is more information for you if you from Google WMT Help.

Hope this helps! Good luck!