Google SERPs showing blog comments in Answer Box?

[TomBinga1125]

I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show).

This is what is says currently when I search for "schema markup hours" (screenshot also attached):

12 thoughts on “How to Use Schema Markup for Local SEO”

• Lauren says: March 11, 2013 at 2:22 pm. ...
• souleye says: March 11, 2013 at 3:29 pm. ...
• Daniel Bennett says: March 11, 2013 at 8:51 pm. ...
• sammy. says: ...
• Nathan says: March 11, 2013 at 11:53 pm. ...
• Rishav says: March 12, 2013 at 5:51 am. ...
• Paul Sherland says: ...
• keyword removed says:

Right now it shows the time and date of the comment, but is this something that's new or has it been around?

Thanks in advance!

tp5y1od.png

[RyanPurkey]

In short, due to the schema, I think Google mistook the comments for the author's twelve point outline.

[TomBinga1125]

That could be right, I'm just wondering why they basically extracted the comments section and put it up there, including the heading of SEJ's comments section.

If this was deliberately put there, I suspect it's a beta test that will be short lived.

[RyanPurkey]

That's a weird result. I suspect it's due to SEJ's use of .comment-author tags on the comments getting cross-referenced with rel=author that's attributed to Jayson Demers. If it was left as just .comment or .usercomment it might be cleaned up.

References:

• http://schema.org/Comment
• http://schema.org/author
• http://schema.org/UserComments