Footer Section
-
As we have service oriented website, so what all links we need to add in our footer section?
-
Jamie & Aaron nailed it. Some additional links to consider: sitemap, email (mailto:), address (hyperlink to location), CTA, phone number (tel:) and etc.
-
I would always have at least the following:
- About Us
- Contact Us
- Terms and Conditions
- Privacy and Cookies
- Sitemap
- Google +
As stated above, it's not essential to have anything but it can be helpful to your customers
-
I don't think you "need" to add anything there. There are no hard and fast rules. But having some sort of navigation there is a good idea.
Think about adding:
Home, About, Company info, contact, etc... those are the basics.
Also, if you want, consider adding in the main top level categories that are important. I think Zappos does a good job of this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of keyword/keyphrases density on header/footer
Hi, It might be a stupid question but I prefer to clear things out if it's not a problem: Today I've seen a website where visitors are prompted no less than 5 times per page to "call [their] consultants".
On-Page Optimization | | GhillC
This appears twice on the header, once on the side bar (mouse over pop up), once in the body of most of the pages and once in the footer. So obviously, besides the body of the pages, it appears at least 4 times on every single pages as it's part of the website template. In the past, I never really wondered re the menu, the footer etc as it's usually not hammering the same stuff repeatedly everywhere. Anyway, I then had a look at their blog and, given the average length of their articles, the keyword density around these prompts is about 0.5% to 0.8% for each page. This is huge! So basically my question is as follow: is Google's algorithm smart enough to understand what this is and make abstraction of this "content" to focus on the body of the pages (probably simply focusing on the tags)? Or does it send wrong signals and confuse search engine more than anything else? Reading stuff such as this, I wonder how does it work when this is not navigational or links elements. Thanks,
G Note: I’m purposely not speaking about the UX which is obviously impacted by such a hammering process.0 -
City and state link stuffing in footer
A competitor has links to every state in the U.S., every county in our state and nearby states, and every city in those nearby states. All with corresponding link text and titles that lead to pages with thin, duplicate content. They consistently rank high in the SERPS and have for years. What gives--I mean, isn't this something that should get you penalized?
On-Page Optimization | | nkolson0 -
How does the footer links impact the the pages SEO quality?
Hi, i want to ask a question. Does this kind of internal links will affect the SEO post quality? Please open the attachment (image) KskOg3U
On-Page Optimization | | joshuaong0 -
Q& A section - SEO perspective
We have a software in our website where customers can ask questions and it will send questions to people who already bought it to get answers. The answers are there in each item page. So each item page has item description , reviews, and Q&A sections. We get lot of questions and answers and software is great but we don't know if it really is helping us for the huge price we are paying them. In an SEO perspective will it help due to content or will it dilute main keywords due to the Q&A content? Thanks RB
On-Page Optimization | | rbai2 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
Using H3-4 tags in the footer or sidebars: good or not?
Howdy SEOmoz fans! Is it considered a good / bad / neutral practice to include H tags in the footer, as a mean to group a few links? Take http://www.seomoz.org/ for instance: - Voted Best SEO Tool 2010! = H2
On-Page Optimization | | AxialDev
- Looking for SEO consulting? = H3
- Product and Tools = H3 Company = H3 etc. I often see the same principle applied to sidebars. I feel like because they don't contribute to the actual content structure and because they are repeated from page to page, we should avoid them, but I have nothing to back my intuition. [+] Perhaps they are helpful for usability (screen readers) and thin added value (i.e. category names that carry more weight than if they weren't headers). What do you think? Thanks for your time.1 -
What are the benefits of footer expanded site maps?
Many sites display a site map on the bottom of each page with a limited depth of around two deep. Has anyone done a A/B test on this, for selected search terms? Is this good practice?
On-Page Optimization | | russelljames0 -
Do footer links apply too many on-page links?
We tend to put a a lot of links in the footers of some of our websites (e.g. www.AlohaWhistler.com). Our CAMPAIGNS report is showing that several pages on such sites have "too many on-page links". We understand the logic that having more than 100 links per page is "too much". Does this also apply to footer links?
On-Page Optimization | | RoyMcClean0