Index / Monthly Click Number
-
Hi,
This is a general question, so sorry in advance if inappropriate.Once I was told, in large scale EC / Forum Site,
the following number should be around 1,
and if it is below 1, it is a good sign ...Google Indexed Page Number / Monthly ( 30days ) Click Number
I was told this is just a general idea, and real world situation varies, then
if you don't have any standard, this could be a start. (not dogmatic rules, just reference)Does this sounds about right? or do you have any other formula?
I was tasked to do the site wide SEO, and diagnose the general state of SEO-wellness/fitness..
and right now, the number is 1.5, so I am about to report we can do more to get more SERP presence or something...If you guys point me relevant blog article / Q&A forum, I would really appreciate.
Thanks!
-
I think I understand. It can definitely be tough to work out the right metrics to evaluate a site's search potential, or even the right metrics to report down the line.
To be perfectly honest, I don't think you'll learn much from the numbers you're talking about. There are just so many variables—size of site, marketing strategy, product offering, and specific goals are only a few—that a formula like that can't be universally applicable. Plus, there's the simple fact that in a vacuum a click is pretty much worthless. Who's clicking? Why? Why do you _want _them to? Where are they landing? What did they search for? What are they looking for?
This isn't quite so concrete, but start by thinking about what you want to get from your SEO work. Is it just more clicks? Is it more conversions? Is it greater brand visibility?
Patrick gave a really, really good list of educational resources that might help you wrap your head around everything, but I'd actually recommend starting with the Beginner's Guide to SEO. For the sake of your question, you may want to focus on Chapter 10, Measuring and Tracking Success. That should give you a good sense of what constitutes "success" from an SEO perspective. I also recommend this checklist for a technical SEO audit, which will give you a much better idea of what kind of work you've got ahead of you. (If it looks kind of screwy, it's because of our recent blog redesign. Working on it!)
-
Hi,
Thank you for good information, I will look into it.
My situation is like this (due to the NDA cannot reveal exact site):
Google Indexed: 150k pages
Clicks Daily: 3k
Impressions Daily: 10kSo to evaluate the general state of SEO readiness of the entire site, and to plan next move,
I needed to some entry point, including to know how to evaluate THAT NUMBER...
3k clicks are enough? with these pages indexed? Is there any improvements on traffic?
Is it CTR or should we think of SERP? etc...And those numbers have to convert...
I feel like a bit lost,,, so studying while planning...
Thanks again...
-
Yeah, I'm also not familiar with that. Are you basing your report on the site's SEO on that number?
-
Hi there
I am a bit confused - are you saying that if I have 200 pages indexed in Google, and I have a 40 clicks to my site, that the 5 is an indication of bad SERP performance? Just using your formula:
200 / 40 = 5
I guess that's an okay rule of thumb as you would ideally want every page indexed on your site to be clicked at least once if it's ranked, I just have never heard of that rule.
If you're goal (I am not saying it is) is for every page to be clicked, then yes, 1 or lower would be good because it showed every page is showing up in SERPs. I wouldn't use this as the sole basis of your indexing and SEO performance however, as this doesn't tell you if ALL pages were clicked, or if one page was clicked overall. There's so much more digging you have to do.
Check these resources out: Google Analytics Academy (Google)
Analytics Help (Google)
On-Site SEO (Moz) Moz Academy (Moz)
Local Search Ranking Factors (Moz)
A Technical SEO Guide to Crawling, Indexing, and Ranking (Paddy Moogan)
Internal Linking (Moz)All of the above will help you way more than the equation you stated above. Again, it's a nice way of thinking about it if you want to just look at those two numbers, but you're not taking into account a LOT of elements. For instance, that number could equate to .01 but that doesn't mean a lot of pages are necessarily getting traffic or appearing in search. The resources I listed will help you better assess your search and organic performance. You'll get so much more out of it and think of things you never thought to track.
Hope this helps you! Let me know if you have any questions or comments! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site no indexed after a week loadbalancer, cache-control?
hi All apologies to everybody in advance my level of SEO or technical stuff is quite minimal. we have setup a new site with a top level domain sitting on multiple servers ( https.www.mysite/new/ on one and http.wwww.mysites/old/ on another) different pages,content etc. it's definitely a patchy solution until what is left in the old server will be migrated to the new one. however the new site is still not indexed after around 2 weeks. I have checke on moz and and google console ( fetch and rendering) and nothing seem to block indexing. no issue with robot.txt ( either on https.www.mysite/new/robots.txt or http.wwww.mysites/old/robots.txt) meta-robot. any idea on what could cause the problem? can it be an issue with the cache-control set as : no-store no-cache? Or the loadbalancer that is preventing google to access ? Dario
On-Page Optimization | | Mrlocicero0 -
Single Page on my client's website is not crawling and indexing new changes. What could be the possible reason?
I made several changes on client's website on different pages, changed titles, add content on few pages, moved blog from subdomain to sub directory. Everything is crawled but there is one page on the website (not part of the blog) that isn't getting crawled in Google and picking up changes. The last crawl of the website is 2 days back whereas that page was last crawled on 30th sep. I just wanted to know the possible reasons and has anyone encountered this before?
On-Page Optimization | | MoosaHemani0 -
Is there some reputed company/person which can fix the SEO issues for me?
One of my websites http://forum32.com/ was ruling the roost shortly after it launched. We cover BTS (behind the scenes) etc of the TV shows that my production company makes. But then it all went downhill. I do understand that my readership fluctuates with the number of shows I am doing and therefore covering but for a show like "Qubool Hai" which has been running for the past 3 years and we do almost two posts about it - we rank nowhere. Could posting about this "too much" be a problem? Anyway I have been breaking my head over this for the past six months and spent a lot of time trying to set this right but: 1. I am running out of time as I am about to start directing another show. 2. I am not even sure if what I am doing is right! Can any person/company Which is well trusted help me out of this situation? Here is a screenshot of my latest report from MOZ: https://infinit.io/_/jPcUTJP
On-Page Optimization | | gmaxstudios0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Why Aren’t All My XML Sitemap Images Indexed in Webmaster Tools?
Hi, Here is our main sitemap http://www.vistastores.com/newsitemap/main_sitemap.xml We have submitted all category wise sitemap having Image Tags : For eg - Ac Category http://www.vistastores.com/newsitemap/window_ac_sitemap.xml contains iamge tag - image:imageimage:locimage:captionimage:title</image:title></image:caption></image:loc></image:image> All our 142 category pages includes these format. Still the sitemap report on 4-Apr-2013 says: Sitemaps content Web pages:
On-Page Optimization | | CommercePundit
Submitted 14,569
Indexed 11,219 Images:
Submitted 21,442
Indexed 11,762 You can see major difference in submitted v/s indexed. I have looked into Jay Simpson question - http://www.seomoz.org/q/any-idea-why-our-sitemap-images-aren-t-indexed to find this answer but didn't get Perfect & clear answer. I need urgent answer to fix this issue..... K0NDuw5s.jpg0 -
Number of Words Product Pages
Hello, Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
On-Page Optimization | | BobGW0 -
Google Will Now Start Indexing Facebook Comments
Interesting article: http://www.telegraph.co.uk/technology/google/8863354/Google-to-index-Facebook-comments.html
On-Page Optimization | | TheVolkinator0 -
Related keywords in title/H1 tag
Hi, I am trying to improve our rankings for pages with photos/images. For the title is it benificial to include keywords that are almost identical in nature? For example: "Brad Pitt Photos and Images" In Google trends photos and images are both commonly used words so including both seems like it would help. When I search for each one separately in Google (Brad Pitt Photos vs Brad Pitt Images) different sites are returned (except for the ones that include both image and photos keywords). I had read that Google knows that Images and Photos mean the same thing, but the search results do vary. I know stuffing all related combinations isn't good, but selective phrases seem to make a difference. Just want to verify if this makes sense. Thanks
On-Page Optimization | | NicB10