What link would be better?

[azguy]

Okay, I found a niche blog that has a google PR6. They have a ton of dollow blogroll links, as well as a ton of internal links on homepage.

Would I be better off getting the blogroll link? Getting a link in an existing post with a lower PR? Getting an advertiorial written with a link in it?

I just don't know.

It has a domain authority of 33 currently. It's not a cheap link for blogroll. The in-post, or advertorial isn't too bad, but not cheap either.

Thanks in advance.

[THB]

Is it a relevant website?  Or would your link just be in amongst a bunch of other irrelevant websites hoping to reap some PR?

The name of the game is relevance.  When approaching a site for a backlink, check their backlinks too to see where they are coming from.

Ages ago, before I really knew what I was doing (and I'm still learning after all these years), I managed to get my website a link on a homepage that was a PR9.  I was pumped.  However, the site had absolutely, and I mean absolutely nothing to do with the niche of my site.  All-in-all, that link did nothing for me.

After learning from that mistake, I only seek out sites that are in my niche, and have have links pointing to them that are also in my niche.  Keeps it in a nice trusted grouping of complete relevancy.

[seanmccauley]

Its a tricky calculation as to just how much a link is worth. Variables such as PA (and DA) are important. Also relevance and position on site must be considered. I think its also worth taking a view on where you see the linking site in the next 3 years ie are they ambitious and well run? Will the DA increase or decline? Once you have stirred all into the pot then you can make a judgement. Of course you could always just write good linkable content

[therealmarkhall]

This is true, loads of links on the page already can't be good.

[Trupanion]

If they have a ton of links (going out?), most likely it isn't worth it.  The DA is low.  What is the PA?

if you are going to do it, I would start out with an existing post link (as long as there aren't a ton of other links) to see if you get any juice.  And on that page see what the PA  and MozTrust is.  And just track that for a few months.

[EGOL]

I don't think you are going to get good advice with such skimpy information about the links and the prices.

I think that I would just avoid the paid links and spend that money on content or beer.

[RyanPurkey]

If you're considering buying blogroll advertising you'll want to treat it like any advertising campaign and focus the results of the spend on conversions, not SEO optimization.  Naturally occurring links and editorial content around your site will have a better long term impact on your search results than paid advertising, so I'd recommend focusing efforts on these if you're trying to decide between the two, or the costs of advertising are too high / not effective.