Does anyone know of a predictive demographics software that helps a website predict its audience based on cookies, or whatever info it has?
-
Hi guys,
I'm looking for a predictive analytics software for better understanding our audience online. Has anyone heard of or used a software that takes the visitors currently coming to your site and uses that data to 'predict' more information about them? Such as age, location, purchasing power, etc?
Please let me know if you have!
Thanks,
Sabilah -
Hi Sabilah! I am not really aware of any tools like that at the most, although I definitely agrees with To the Quantcast is definitely a good fit. My Company is do some research right on ow to predict neuro-linguistic patterns in certain specific target audiences and demographics but we still a long ways off from being able to built what you're looking for here. So far now, I'd stick with Quantcast
-
Thanks for all the responses. We've got in touch with Quantcast and that seems like the best solution so far (we haven't investigated all of them).
Thank you so much for all the help!
-
Hi Sabilah!
You've received some good responses. Did any of them help you resolve your issue? If so, please mark one or more as a "Good Answer". Regardless, we'd love an update or more as a "good answer". Regardless, we'd love an update on your search for new software. Thanks so much.
Christy
-
Hi there
While it's not predictive analytics per se - take a look at Nielsen PRIZM. There's some great information in there.
For content marketing, you can look into InboundWriter.
But as far as demographics specific, I am not sure off the top of my head. I have been reading about a product called Bombora, but I haven't looked into it. Here's an article in Forbes.
I would connect your Webmaster Tools to analytics, deep dive your demographics and interests, learn about attribution, and also take a look at the multi-channel funnels. Your audience is going to be unique, learn as much as you can!
Hope this helps a bit! Good luck!
-
Hi Sabilah
You may want to take a look at Quantcast and SimilarWeb - Quantcast in particular I think has the ability to show what you're after.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help Me With These Horrible Crawl Errors
I am currently using Opencart to run a fairly popular ecommerce website. I have done quite well in terms of rankings so far. However, the Opencart platform only goes so far. There are endless amounts of crawl errors, from duplicate content down to missing meta tags. There is no easy way to add canonical tags. The pages that are being listed in the crawl errors seem to be mainly search URL's that i have no idea how Moz found them. An example of the page is: .....com/index.php?route=product/search&tag=home+office+flooring Which has ten duplicate pages all missing meta tags. I have used Google webmaster tools and htaccess to deny access to these pages with the slug "route=product/search" but it doesn't seem to work. So my question to you guys is as follows: Is it worth trying to fix these errors and do they have an effect on SEO? If so, how do I prevent these errors that seem to grow at every crawl? Cheers, Danny
Search Behavior | | DannyHoodless0 -
Best Way To Estimate Size Of Customer Base?
Hi. Just wondering what you all thought would be the best way to estimate a customer base for a certain niche? I'd be willing to pay for this service, if there are companies who do this sort of thing. But I'm assuming I'll be able to do it for free... How much weight should I putting into facebook ad data? Any advice?
Search Behavior | | PedroAndJobu0 -
Are there better & inexpensive third party website analytics software over Google Analytics?
I've heard there are some third-party software that provide greater depth of information than Google Analytics, such as mouse tracking, heat mapping, video snapshots ect. Can anyone recommend a good program to use? I've tried a basic web-search but there seems to be a great variety of different ones.
Search Behavior | | Justin_hannan270 -
Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
Hello, Is it possible to know if visitors are arriving at a web page via organic search? Background: We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings. I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section". Thanks
Search Behavior | | CreativeChoices0 -
2 websites for 2 dealer locations or one website for both locations - Thoughts?
I'm trying to decide what would be the best option for my client. They are a car dealership group who own 2 dealerships about a half hour away from each other. The dealerships have the same name but are just located in different locations. One dealership is in a small city in competition with several other dealerships within the city. "Dealership name city name" The other dealership they own (Same dealership name) is located in a small town close to an even larger city. "Same dealership name small town name" My options are: 1. Creating 1 authoritative website optimized for all 3 locations. The 2 cities both dealerships are located in as well as the large city close to the small town. This option would be less time consuming, we would only have to earn links, citations & blog for one website. However we'd still need to have citations using both dealership addresses. So that's still double the work. This site would probably be more authoritative and we could have a page promoting each dealership & have shared vehicle inventory. We'd attach 2 Google+ pages using the different addresses & have both location addresses prominently in the footer of the site. 2. Create 2 separate websites for each dealership & target the surrounding towns/cities in their respective areas (even though both dealerships are only a half hour apart). This option is more time consuming as we'd have to earn double the amount of links. Work on citation building, blog for 2 websites etc. But we wouldn't be diluting our SEO by trying to rank for all 3 locations. We'd have a better chance if we focused on each locations separately on 2 sites. BUT the 2 sites would have less authority. What is everyone's thoughts? What would you recommend to be the best option. Money isn't an issue. Thanks so much for any help.
Search Behavior | | DCochrane0 -
Why does my website not rank better for the keyword i am going for?
My website is www.canadafloraldelivery.com. I just can't seem to get my webpage ranked well for the keyword " Flowers Edmonton " . Also I can't seem to get my Google local listing on the map for many keywords. Is there something obvious that I am missing? Any help would be very appreciated.
Search Behavior | | CKerr0 -
Anyone else hit by Panda 3.3?
http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078 or indeed any other other 40 changes Google have announced? http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html Unfortunately I have in a bad way. Almost exactly a year after it first happened with Panda! I'm Angry!
Search Behavior | | PeterAlexLeigh0