Hosting videos on your own website versus youtube - which is best?
-
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.?
We have the bandwidth to host it for sure.
Cheers,
Tom
-
Hi Tom,
I'm glad Oleg and Ade answered your original question! To get the best responses for your new questions (and make it easy for others to find answers if they have the same questions), please post each new question individually (i.e., as a brand new question). Thanks so much, and I hope you are having a good day.
Christy
-
Hi there - Many thanks for the responses.
hmmmmmmm
I think I might change my question a bit. After reading those advices I think youtube or vimeo (or wistia?) are the best option. So my new question is what's the best advice for setting up a video account?
-
account name/title to contain relevant keywords/search terms?
-
if a
partneralso wants to use the video (ie the filmmaker say) will this dissipate our benefit for the video if they use totally different account name (but similar title tag?)
Regards all,
T
-
-
Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.
You're definitely right on this - it's definitely an advantage to use Youtube for video thumbnails. I've always struggled to get a video thumbnail to appear even using video sitemaps.
-
Hi Tom,
Depends really. There are pros and cons to both hosting video onsite and off. On-site will generate links directly to your site but this depends on "highly shareable" your content really is. You may believe it’s highly shareable (and it may very well be) but there may already be similar content available.
Oleg's right - try testing it.
Also worth a look at this;
https://www.wp101.com/10-reasons-why-you-should-never-host-your-own-videos/
Cheers,
Ade
-
Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.
Even still, if the videos are highly shareable, I'd keep it on the site so that you get the links (and not youtube). I recommend testing out both scenarios and see which works better (place a video on the site + upload the video to youtube w/ tweaked description and see which gives you more results).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Youtube Optimization Guide please?
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well. Are there any other best practices I should know about? Thanks,
Branding | | OOMDODigital
James0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Long term risks of using .org for commercial websites
Hi everybody, I'm having a 'heated' discussion with a collegae about .org domains. Originally .org domains were created for non-profit organizations and it was fairly difficult to get a .org domain ( like .gov and .edu still are). Nowadays it's easy to register a .org domain and i see plenty of commercial .org emd's ranking well. We are planning on launching a new white label in the Netherlands (.nl) and have several domains in our portfolio that we can us for this. I recommend using an exact match .org domain (.nl and .com are already taken) for the new white label www.exactkeyword.org. **My collegae says don't use www.exactkeyword.org, because we aren't a non-profit organizaton and we can't garantuee we won't lose our rankings over the next 3 to 4 years. He would recommend going with the available www.exact-keyword.info. ** Who right and who's wrong and why? Can i garantuee no risk with .org for a commercial organization?
Branding | | PrizeWize0 -
Social Network or Blog? Which is best to start for business purposes?
I am a Realtor and was wondering which is better to start for Lead generation? A social network for local professionals or a blog?
Branding | | bronxpad0 -
Where is the best location for your blog?
This is one querstion I've been thinking about for a while: where is the best location for a blog on your website for SEO purposes? In this case I'm thinking the blog as part of a commerical website. Sub domain: You could put it on a subdomain such as blog.mydomain.com which seems quite popular (blog.kissmetrics for example) but surely this is giving the blog.mydomain sub domain the SEO value and not the www.mydomain sub domain. The one value I see here is that you could host this on another server and so any links to my main website would be from a different IP address. You could also point the sub domain to a WordPress.com blog. Internal: There are two ways the blog could be run internal to the website: 1) if the website is a WordPress.org installation you could just use one category as the blog or 2) a fresh WordPress.org installation in a sub folder such as www.mydomain.com/blog. The benefits I see with #2 is that any guest posters would only have access to the blog and not the main company website and you could make the look and feel of the blog to be more "bloggy" than the main commerical website. External: TBH I don't think there is any benefit to running a blog completely external to the commerical website (such as a WordPress.com blog) unless the company provides online services so that if the main website goes down, the blog will still be running. So, from the above, which is the best way to run a commerical site blog? Or have I missed some other options?
Branding | | Essjay0 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0 -
Search volumes in YouTube
Hello fellow Mozzers! I just wondered if there was any way of finding out what terms / videos people are searching YouTube for in the same way as getting rough traffic numbers using the AdWords Keyword Suggestion tool? Or even a trends-type tool to give rough indicators as to which terms are currently more popular than others. And what people's opinions are on whether to go after terms that people are frequently putting into YouTube, or terms that are popular in general and hope your video appears in the universal search? Cheers guys, Nick.
Branding | | themegroup0