Hosting videos on your own website versus youtube - which is best?

[tomnivore]

_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.?

We have the bandwidth to host it for sure.

Cheers,

Tom

[Christy-Correll]

Hi Tom,

I'm glad Oleg and Ade answered your original question! To get the best responses for your new questions (and make it easy for others to find answers if they have the same questions), please post each new question individually (i.e., as a brand new question). Thanks so much, and I hope you are having a good day.

Christy

[tomnivore]

Hi there - Many thanks for the responses.

hmmmmmmm

I think I might change my question a bit. After reading those advices I think youtube or vimeo (or wistia?) are the best option. So my new question is what's the best advice for setting up a video account?

• account name/title to contain relevant keywords/search terms?

• if a partner also wants to use the video (ie the filmmaker say) will this dissipate our benefit for the video if they use totally different account name (but similar title tag?)

Regards all,

T

[every1]

Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.

You're definitely right on this - it's definitely an advantage to use Youtube for video thumbnails. I've always struggled to get a video thumbnail to appear even using video sitemaps.

[every1]

Hi Tom,

Depends really. There are pros and cons to both hosting video onsite and off. On-site will generate links directly to your site but this depends on "highly shareable" your content really is. You may believe it’s highly shareable (and it may very well be) but there may already be similar content available.

Oleg's right - try testing it.

Also worth a look at this;

https://www.wp101.com/10-reasons-why-you-should-never-host-your-own-videos/

Cheers,

Ade

[OlegKorneitchouk]

Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.

Even still, if the videos are highly shareable, I'd keep it on the site so that you get the links (and not youtube). I recommend testing out both scenarios and see which works better (place a video on the site + upload the video to youtube w/ tweaked description and see which gives you more results).