B2B site targeting 20,000 companies with 20,000 dedicated "target company pages" on own website.
-
An energy company I'm working with has decided to target 20,000 odd companies on their own b2b website, by producing a new dedicated page per target company on their website - each page including unique copy and a sales proposition (20,000 odd new pages to optimize! Yikes!).
I've never come across such an approach before... what might be the SEO pitfalls (other than that's a helluva number of pages to optimize!). Any thoughts would be very welcome.
-
Many thanks EGOL - some excellent points.
-
what might be the SEO pitfalls
I don't know what they expect to accomplish here, so using only the information provided, my opinion is that the pitfall is a waste of good money. Also, adding all of these pages to a site is going to suck power from other parts of the site.
If I saw my company featured on this site, my impression will be that they are doing this as a form of spam. Why would they want a page on their site to rank for my name. It would make me mad if they were in my business niche.
My bet is that some SEO told them that building a mass of pages on their site will help with their rankings and they are doing the donkey walk.
-
I do agree with Hutch.
If you're not targeting openly to all businesses then you don't need to worry about SEO of all your site at all. However, you may need to work out on your main site SEO and other activities related to SEO.
-
Why would you worry about SEO on pages that targeted? The only people you want finding them are the specific companies, I would no index all of them and use the best versions of the copy to create a few general landing pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i stop non targeted countries from viewing my site to stop pogo sticking?
i recently Learned that if someone clicks on your site and goes back within a few seconds or maybe a minute and then goes to the next search result that tells Google that previous website was not so good In order to prevent that is it OK to block non-targeted countries from looking at my site that could stop user engagement a little bit I mean is it worth it what do you think?
Intermediate & Advanced SEO | | Sam09schulz0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Pages with rel "next"/"prev" still crawling as duplicate?
Howdy! I have a site that is crawling as "duplicate content pages" that is really just pagination. The rel next/prev is in place and done correctly but Roger Bot and Google are both showing duplicated content + duplicate page titles & meta's respectively. The only thing I can think of is we have a canonical pointing back at the URL you are on - we do not have a view all option right now and would not feel comfortable recommending it given the speed implications and size of their catalog. Any experience, recommendations here? Something to be worried about? /collections/all?page=15"/>
Intermediate & Advanced SEO | | paul-bold0 -
"No Index" Extensions
Hi there, We run an e-commerce website and we are aware of our duplicate page content/title problems. We know about the "rel canonical" tag and the "no index" tag but I am more interested in the latter. We use a CMS called Magento. Now, Magento has an extension that allows you to use the "no follow" and "no index" tag on products. Google has indexed many of our pages and I wanted to know if applying the "no index" tag on duplicate pages will instruct Google to remove the duplicate url's it has already indexed. I know the tag will tell Google not to index a page but what if I apply it to a product already indexed?
Intermediate & Advanced SEO | | iBags0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
What happens when I redirect an entire site to an established page on another site?
Hi There, I have a website which is dedicated to selling ONE product (in different forms) or my main brand site. It is branded similarly, targets similar keywords, and gets some traffic which convert to leads. Additionally, the auxiliary site has a Google Rank 2 in its own right. I am thinking of consolidating this "auxillary" site to the specific product page on my main site. The reason I am considering doing this is to give a "boost" to the main product page on our main site which has many core keywords sitting with SERP ranking of between 11-20 (so not in first 10) Because this auxiliary site it gets traffic and leads in its own right, I don't want this to be to the detriment of my leads overall. Question is - if I 301 redirect the entire domain from my auxillary site to the equivalent product on my main site am I likely to see a large "boost" to that product page? (i.e. will I likely see my ranking rise from 11 - 20 significantly)
Intermediate & Advanced SEO | | love-seo-goodness0 -
Will thousands of redirected pages have a negative impact on the site?
A client site has thousands of pages with unoptimized urls. I want to change the url structure to make them a little more search friendly. Many of the pages I want to update have backlinks to them and good PR so I don't want to delete them entirely. If I change the urls on thousands of pages, that means a lot of 301 redirects. Will thousands of redirected pages have a negative impact on the site? Thanks, Dino
Intermediate & Advanced SEO | | Dino641 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0