Brand name in title of posts?
-
Hi All,
new question about my blog: in my posts title I have to add the brand? for example -
The title of the post | My Brand name
Or just the title without the brand?Because my post title too long and I know that Google show only the 60 characters. so it will show like this:
The long title of my post | My Brand n... (just for example)is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
What do you think? Is it bad for my brand? good?
-
Hi John
Honestly - this the best you're going to get between this answer and the resources linked to above in the previous answer.
-
Ok thanks for your answer.
-
The long title of my post | My Brand n... (just for example)
I believe that this is what google will show.
is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
In my opinion, 100% optimization for ranking is to have some keywords in the title and words that elicit clicks. Words beyond about 55 characters might not be displayed. If your title tag is really long the keywords in it might lose effectiveness.
The brand name does not optimize for keywords in my opinion. Does your brand name elicit clicks, repel them, or do nothing. That, in my opinion, defines its value in the title tag. Keep in mind your domain name will be immediately under your title tag, is that enough branding?
Should you use your brand name in the title? You have a choice of adding more keywords, words that elicit clicks, words that communicate value (free shipping for example) or ad your brand name. How can you best spend those characters?
I still think that there is value in reading the older posts on this topic. Lots of smart people have given opinions. Lots of people think differently than me.
-
Yes I know, but I want specific answer for my question.
-
This question has been asked here many times. A google search will help you find and read many opinions from moz members.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
Not ranking at all for generic term which is also our brand name
Hello, I am working with a client in the indoor / outdoor wicker furniture area. They have "wicker" in their domain. However using the moz keyword ranking tool they do not appear at all in 51+ results. There was a time that we were appearing on page 1 but then dropped off. Anyone have any ideas on what could be causing us not to rank at all for that generic term? Our google places listing does come up for when people are local to the store and search, but the website does not.
Intermediate & Advanced SEO | | creatingdigital1 -
Domain Name Migation + HTTPS?
One of our clients is considering migrating their domain name _and _changing protocol (http to https), as well as changing hosting providers, at the same time. Is it fine to make the changes at the same time, or would you recommend 'phasing' the migration?
Intermediate & Advanced SEO | | ThreeShips1 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
404 in Google cache for one of my blog posts
Hey Moz People, I'm getting a 404 when I cache: this blog post http://www.inscopix.com/blog/decoding-brain-initiative and I'm not able to see what's causing it. Can someone take a look and let me know if they see anything standing out? Thanks,
Intermediate & Advanced SEO | | jacobfy0 -
National not international domain name does it matter?
I am working on a website and have noticed managers own only the relevant national domain name and not the .com domain name. Does this matter from an SEO perspective?
Intermediate & Advanced SEO | | McTaggart0 -
Does posting multiple blog entries lower domain authority?
As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority? We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case? It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
Intermediate & Advanced SEO | | cyberlicious1 -
Does having several long title tags hurt you?
Our title tags are dynamically generated, and some have over 140 characters. Does having a large quantity of URLS with an excessive number of characters hurt you in any way?
Intermediate & Advanced SEO | | nicole.healthline0