Brand name in title of posts?
-
Hi All,
new question about my blog: in my posts title I have to add the brand? for example -
The title of the post | My Brand name
Or just the title without the brand?Because my post title too long and I know that Google show only the 60 characters. so it will show like this:
The long title of my post | My Brand n... (just for example)is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
What do you think? Is it bad for my brand? good?
-
Hi John
Honestly - this the best you're going to get between this answer and the resources linked to above in the previous answer.
-
Ok thanks for your answer.
-
The long title of my post | My Brand n... (just for example)
I believe that this is what google will show.
is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
In my opinion, 100% optimization for ranking is to have some keywords in the title and words that elicit clicks. Words beyond about 55 characters might not be displayed. If your title tag is really long the keywords in it might lose effectiveness.
The brand name does not optimize for keywords in my opinion. Does your brand name elicit clicks, repel them, or do nothing. That, in my opinion, defines its value in the title tag. Keep in mind your domain name will be immediately under your title tag, is that enough branding?
Should you use your brand name in the title? You have a choice of adding more keywords, words that elicit clicks, words that communicate value (free shipping for example) or ad your brand name. How can you best spend those characters?
I still think that there is value in reading the older posts on this topic. Lots of smart people have given opinions. Lots of people think differently than me.
-
Yes I know, but I want specific answer for my question.
-
This question has been asked here many times. A google search will help you find and read many opinions from moz members.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yoast local landing...posts?
Hey Moz squad. I do some seo work for a multi location locksmith and garage door service. On our locksmith website - We just use regular word press landing pages for all of our different city cities. (btw if anyone has a good site architecture tips blog they know about, Send it my way!) So with our Garage door site, we bought the yoast local plugin. And it wants to make our locations Blog posts instead of pages. NOW what do you guys think. Does it matter? I know I have less control on how a blog post looks. But I'm just looking for different opinions. Thanks loves.
Intermediate & Advanced SEO | | Meier0 -
Using on two pages a keyword in alternative language in the title
Hello SEO wizards, The main language on my website is english, and I am wondering if I can add a keyword in russian to couple of pages to the title and image alt tag and maybe header , with the hope that it would rank in google with that russian keyword.. But I am not sure how google would react to that, I tried to search information on that, but could not find a clear answer.... Many thanks for anybody who takes time to respond
Intermediate & Advanced SEO | | bidilover0 -
How to come up with the best title tags?
Hi Guys, I know title tags is one of the most important things that google looks at, any tips or advice around how I can go about improving the ones I have currently? I'm ranking pretty decent for all domains, slowly but surely, my main keywords are online psychics, online psychic readings, chat psychics, chat readings, tarot readings, and psychic readings. Any advice would be much appreciated, or direct me to resources I can look into helping me get onto the right path. my website is http://bit.ly/1KTbWg0 Thanks
Intermediate & Advanced SEO | | edward-may0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Does my website have an Exact Match Domain or a "brand"?
I'd like to get some input from the Moz community about the domain name I use on a travel website I run as a hobby. I got heavily whacked by an update in September 2012 which some have said was because my site is an EMD. Others said it was because I had poor quality backlinks (but in fact I hardly had any). With the benefit of hindsight, I'd love to know what really happened. The website is www.traveltipsthailand.com (now www.asiantraveltips.com) and the "brand" I use is "Travel Tips Thailand.The traffic penalty I incurred was around 80% and despite a LOT of work overhauling the site and trying to build some better quality links, I don't believe it has really recovered much. It ranks for non-competitive, low-traffic key phrases (which means it's not penalised as such), but struggles to rank anywhere meaningful on any phrase likely to drive traffic to the site. At this stage I really just want to know whether to persist with the site (it's heartbreaking, to be honest) or drop it an build something new from scratch. I monitor the site's progress using Moz Pro, so I can see all the search ranking, authority and backlink data. 5254ab15dcaa91-52423790
Intermediate & Advanced SEO | | Gavin.Atkinson0 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
Plugins to protect Wordpress Blog Posts?
Ive noticed there are quite a few websites copying the content from my site I have in Google news. After speaking to a friend, they told me that there are plugins to help prevent this from happening or leaving some sort of finger print in the copied content. My site uses author tags already. Does anyone have recommendations of plugins to use?
Intermediate & Advanced SEO | | JohnPeters0 -
Domain Name Change - Best Practices?
Good day guys, We got a restaurant that is changing its name and domain. However they are keeping the same server location, same content and same pages (we are just changing the logo on the website). It just has to go a new domain. We don't want to lose the value of the current site, and we want to avoid any duplicate penalties. Could you please advise of the best practices of doing a domain name change? Thank you.
Intermediate & Advanced SEO | | Michael-Goode0