Creating a Landing Page
-
Ok, ,quick question. A client is launching a new product.
Would you recommend creating a landing page (off main domain) such as:
productname.com ---- and this page would have product information and would be a landing page for a possible PPC campaign. A link would be included to their main website to purchase product.
or
would you include the new product on their main website (companysite.com) in the appropriate product category?
Is there any benefits to having it on it's own domain? SEO benefits?
-
Thanks Calin - yes, these bulletpoints are fantastic to consider, thanks for adding this!
-
Hi,
If you were to include the landing page on your existing URL like this...
It will receive ranking benefits from the website's existing authority whereas the new URL is starting from scratch. Building authority takes time, and you are likely better served, as Patrick mentioned, to include the page on your existing URL.
With that being said, a few reasons I can think of for splitting the product onto its own URL are
- if it truly didn't fit into your website's existing architecture
- if you want to brand it as a stand alone product
- if you want the ranking benefits of an exact match domain
Cheers,
-
Hi there
I would build a static product page out on the website instead of a landing page. This way you can link to the new product page via the homepage in some way and utilize email, social, and doing some paid to the new product page. So the URL would look like this...
https://www.yourwebsite.com/category/new-product
The reason being - you want to build equity to that new product page and get eyes on it. Have a URL structure that you will be happy with, with a nice and clean product page, and link to it in a way that gets both search equity and eyes on it. If you develop a landing page, you're still eventually going to have to build a static page for the product anyway, so you're putting more time and effort in than you need to.
You should also look into product schema to help crawlers quickly digest the information about the products on your site, which could potentially help you in the SERPs.
Does this all make sense? Hope this helps - good luck!
-
I think it really depends on your preference, time, budget, goals, and product. Personally, I would build the landing page inside of my current web page. If you feel this product is going to be the company's main focus then I would consider doing a separate landing page, but the benefits of having everything on one domain outweigh a landing page in almost every aspect.
The benefit to having the product on its own domain is that your site can be 100% tailored toward that specific product and it might convert better. That being said, you also have to manage another website and build a new community. This is going to take some resources to accomplish.
I tend to look at websites that are building a ton of landing pages internally and are killing it. Hubspot is a great example. Although they don't have physical products, they have a ton of different landing pages.internally that help with their overall SEO and converts. Take a look at unbounce.com and leadpages.net for more info. Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two pages for, essentially, the same product.
My client currently has a page on their website that advertises one of their products. The product in question is manufactured by someone else but branded by my client. Recently, the manufacturer have released their own version with their own branding which is available to the public. My client has decided that they are going to stock both their own version and the manufacturers version of the product to avoid losing any sales. This have left us with trying to find the best way to add the new product to the site without it competing with my clients own product in search engine results. We want the page to be indexed so that people searching for the manufacturers product can still find it on our site but at the same time we risk cannibalisation and essentially having two pages with what will essentially be the same content. Does anyone have any ideas for a suitable solution? I am unsure whether we should create a new page for the new product or whether we should somehow incorporate the new product in to the existing page.
Content Development | | BallyhooLtd0 -
Lonely lonely pages
On my site I have tons of blog posts that have never been visited. (Falls on floor in tears). I of course know why. The content is mediocre in most cases and when it was average to good I didn't market it more. My question is should I go and just scrub the non visited pages or spend the time making these pages better and work on making the content above average? My competition above me do not have as many pages and their ranking is purely (I have researched this to death) from links from sites they have developed - with good authority.
Content Development | | GrangeWeb1 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
Question about SUB DOMAIN. step 1 says enter your subdomain? Create 1st campaign.
Does that mean the article in my blog address bar link? I have a blog with many posts focussed on different keywords. What does step 1 mean for me? Does it mean I should publish my post on my blog - copy the url in the address bar - and then enter it in SUBDOMAIN? Your help is appreciated. Thanks
Content Development | | coffeecup0 -
How do we setup Rel=Author for Business Pages
Hello, I am interested in adding a rel=author tag to all of our website pages. They are static php pages. How would you suggest we go about doing this? We do have a Google+ business page setup. Thanks
Content Development | | AspectExhibitions0 -
Is this facebook a paid for page please advise
Hi i would love to have a commercial facebook page instead of my personal name, i would like to have my company name on facebook like the huffington post but not sure if you have to pay for it or not here is the huffington facebook page, can anyone let me know if this is a paid for page http://www.facebook.com/HuffPostUK
Content Development | | ClaireH-1848860 -
Is my new page to busy please advise
hi i am testing a page which i am working on at the moment, have some image problems which i am sorting out. what i would like to know if you feel this page is to busy or if this page looks ok. I would also like to know if this page would tempt you to click on other articles or if you would just go off this page once you have read the story. here is the page http://www.in2town.co.uk/news/celebrity-showbiz-news/fans-angry-over-x-factor-judge-nicole-scherzinger any help would be great
Content Development | | ClaireH-1848860 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0