Creating a Landing Page
-
Ok, ,quick question. A client is launching a new product.
Would you recommend creating a landing page (off main domain) such as:
productname.com ---- and this page would have product information and would be a landing page for a possible PPC campaign. A link would be included to their main website to purchase product.
or
would you include the new product on their main website (companysite.com) in the appropriate product category?
Is there any benefits to having it on it's own domain? SEO benefits?
-
Thanks Calin - yes, these bulletpoints are fantastic to consider, thanks for adding this!
-
Hi,
If you were to include the landing page on your existing URL like this...
It will receive ranking benefits from the website's existing authority whereas the new URL is starting from scratch. Building authority takes time, and you are likely better served, as Patrick mentioned, to include the page on your existing URL.
With that being said, a few reasons I can think of for splitting the product onto its own URL are
- if it truly didn't fit into your website's existing architecture
- if you want to brand it as a stand alone product
- if you want the ranking benefits of an exact match domain
Cheers,
-
Hi there
I would build a static product page out on the website instead of a landing page. This way you can link to the new product page via the homepage in some way and utilize email, social, and doing some paid to the new product page. So the URL would look like this...
https://www.yourwebsite.com/category/new-product
The reason being - you want to build equity to that new product page and get eyes on it. Have a URL structure that you will be happy with, with a nice and clean product page, and link to it in a way that gets both search equity and eyes on it. If you develop a landing page, you're still eventually going to have to build a static page for the product anyway, so you're putting more time and effort in than you need to.
You should also look into product schema to help crawlers quickly digest the information about the products on your site, which could potentially help you in the SERPs.
Does this all make sense? Hope this helps - good luck!
-
I think it really depends on your preference, time, budget, goals, and product. Personally, I would build the landing page inside of my current web page. If you feel this product is going to be the company's main focus then I would consider doing a separate landing page, but the benefits of having everything on one domain outweigh a landing page in almost every aspect.
The benefit to having the product on its own domain is that your site can be 100% tailored toward that specific product and it might convert better. That being said, you also have to manage another website and build a new community. This is going to take some resources to accomplish.
I tend to look at websites that are building a ton of landing pages internally and are killing it. Hubspot is a great example. Although they don't have physical products, they have a ton of different landing pages.internally that help with their overall SEO and converts. Take a look at unbounce.com and leadpages.net for more info. Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Followed all on-page rules no listing for target keyword :(
Hey guys, long time Moz user, first time forum asker. I recently went all out and tried to create above and beyond blog content, while also making sure to keep it SEO friendly. The page is indexed but does not show anywhere at all for the target keyword. Here is my article URL below. http://blog.storitz.com/2016/04/75-moving-tips-preparing-packing-beyond/ I checked it on the onpage ranker on MOZ and got a B. Here are some theories on maybe why it's not ranking at all. It got knocked for keyword stuffing. Although my page has tons of content and the keyword density is at a reasonable rate, I still used the keyword 22 times. Another is my wordpress automatically set my robots tag to "Noodp". Wanted to get some feedback and see if there is anything you guys might have some insight into before I start making adjustments here. Appreciate it in advanced!
Content Development | | Storitz0 -
Can You Get Better Ranking/Conversion by Reducing the Number of Pages?
I am seriously considering reducing the number of pages in a section of our website. We currently have 39 webpages. I'm considering reducing it to 6. The site architecture would make more sense giving recent design changes. And we could focus more attention on improving conversions from these 6 new pages. But I'm considering doing this mainly because I think it'll help us do a better job of communicating to and converting our audience. The new pages would be longish. The existing 39 pages are by no means stubs, but these new pages would be longer. Anyway, what I want to put out for discussion is the SEO impact. What are the good SEO reasons for reducing the number of pages? Can 6 well-done pages out perform 39 pretty-well-done pages? How many queries can one page rank for well? Is this SEO suicide? Honestly, there's a part of me that cannot believe I'm saying this, but I think my heart is in the right place.
Content Development | | justin-brock1 -
Why is redirecting all broken pages to the homepage is a bad idea?
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂
Content Development | | VinceWicks0 -
Authorship showing in SERPs for non-blog pages
Hi, A few months ago we set up authorship for on our blog articles for multiple authors, which has helped driving extra traffic to our blog posts. Today, I did a search for one of most important search terms and one of our non-blog pages is showing in the first page of the results with one of our authors headshot next to it. Technically we have not not set it up to do this, the page is on a different CMS to our blog (which is wordpress). I'm not complaining because I think this is a positive outcome, but does anyone have an idea why it has done this? I was under the impression that only blog article pages could have authorship set up. Thanks, Stu
Content Development | | Stuart260 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko1 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Question about SUB DOMAIN. step 1 says enter your subdomain? Create 1st campaign.
Does that mean the article in my blog address bar link? I have a blog with many posts focussed on different keywords. What does step 1 mean for me? Does it mean I should publish my post on my blog - copy the url in the address bar - and then enter it in SUBDOMAIN? Your help is appreciated. Thanks
Content Development | | coffeecup0 -
On page content and PDF - Dup?
Hi We are writing a useful article which we want to put on our site, but we also want to add it as a pdf which people can download - will this be classed as dup copy?
Content Development | | jj34340