Whats the best way to structure my site?
-
Hi All,
Hope everyone is well. I have a hypothetical and would love some experts advice.
For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards".
2) www.website.com.au/products/credit-cards/corporate-credit-card
3) www.website.com.au/products/credit-cards/corporate-credit-cards
If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ?
Thanks everyone!
Dave
-
Hi David,
According to moz 'Use Keywords in Your URL' is moderate importance so it could affect a bit but on-page grade won't go beyond B.
I don't think you should worry about it because in a URL we can use one keyword only and most of the cases we target several keywords on a single webpage and they do rank well, not possible to use all targeted keywords in a URL.
Thanks
-
Hi all!
Thanks for both of your answers..You've got to love SEO - Two excellent suggestions with different answers.
So would option 1 score an A with moz for the keyword "corporate credit cards" ?
-
Hi there
Personally, I like 1.
Reason being - you are already telling crawlers and users based on the URL structure that you are looking at corporate credit cards, so adding the second "credit cards" is unnecessary in my opinion.
You also want to be careful because if you over optimize your URLs by putting the same keywords in over and over, you could trip spam filters.
This is just my thought. Number 1 in my opinion works fine because you're hitting all of the important aspects -> this is the domain -> these are our products -> here are our credit card products -> specifically corporate/business.
Hope this helps - good luck!
-
Hi David,
In all three URLs I would like to go with 3 but 2 is also fine.
One thing I would like to point out here that Optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords is absolutely fine However, there’s no need to focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
One site, two blogs, URL structure?
I address a two sided market: consumer research and school fundraising. Essentially parents answer research surveys to generate proceeds for their school. My site will have a landing page at www.centiment.co that directs users to two different sub-landing pages, one related to research and one related to school fundraising. I am going to create two blogs and I am wondering if I should run off one installation of wordpress.org or two? The goal here is to optimize SEO. Separate URL paths by topic are clean but they require two installations of wordpress.org www.centiment.co/research/blog www.centiment.co/fundraising/blog If were to use one installation of wordpress it would be www.centiment.co/blog and then I would have a category for fundraising and a category for research. This is a little simpler. My concern is that it will confuse google and damage my SEO given general blog posts about fundraising are far different then those about research. Any suggestions? Again I don't want to compromise my SEO as I'm creating a blog to improve my SEO. Any insights are much appreciated. Thank you!
Intermediate & Advanced SEO | | kurtw14
Kurt0 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
Whats the best way to revive a directory that was 301'd and now I want to remove that?
Last year i 301'd one of my directories on my site, pointing everything to a different directory. Long story short I am going to sell this product line again and would like to just remove the 301 to that original directory, but I am reading that the 301s are also cached in most browsers for a long time. Has anyone successfully done this and if you did what was it that you had to do? Thanks Mike
Intermediate & Advanced SEO | | SandyEggo0 -
New Site Structure and 404s. Should I redirect everything?
Hi fellow Mozzers, I've recently re-released a site and also took the opportunity to change/clean up the URL structure. As a result of this Google is starting to report many 404s such as below; blog/tag/get-fit/ blog/tag/top-presents/ Most of these 404 errors are from tag or category pages which simply don't exist any more (because they were unnecessary, crap or irrelevant). Although there's also a few posts I've removed. My question is whether it's worth redirecting all these tags and pages to the root directory of the site's new blog (as there isn't really a new page which is similar or appropriate) or just to leave them as 404 errors. Bearing in mind; They don't really rank for anything There's little if any links pointing to these pages Thanks.
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
What is wrong with my site?
I could use suggestions/input. My site is consistently being beaten by doorway pages with zero to no content. In fact, on the keyword "lawrenceville plumber" I am being beaten by a KID with a blank wordpress installation. I really need help determining what my issues are and what I can do to help. According to all of the graders, ranks, etc my site is great. I have written tons of unique content, have added a blog unique articles and self-helps. Please help! My site is www.akinsplumbing.net. Thanks!
Intermediate & Advanced SEO | | chuckakins0 -
Best way to stop pages being indexed and keeping PageRank
If for example on a discussion forum, what would be the best way to stop pages such as the posting page (where a user posts a topic or message) from being indexed AND not diluting PageRank too? If we added them to the Disallow on robots.txt, would pagerank still flow through the links to those blocked pages or would it stay concentrated on the linking page? Your ideas and suggestions will be greatly appreciated.
Intermediate & Advanced SEO | | Peter2640