LinkedIn and SEO -- Is there a relationship?
-
I've analyzed the link profiles for 12 sites recently.
I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links).
Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????)
SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
-
Ya, I operate under that assumption about 301's, too.
I also can see most every 301 that points to one of my sites on my SEO link tracking tools. However, I can not see links from LinkedIn on any of these. Check OpenSiteExplorer for your site, and see if it lists LinkedIn, and you'll see what I'm talking about. I'm pretty sure that the LinkedIn links are not treated like a 301.
I am coming to believe that links on LinkedIn pass no link juice. Would you agree? How could we track/observe if my belief is correct or not?
-
"The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?)."
From my understanding, if it's a 301 redirect than 90% of it's linkjuice would be passed. However I'm not sure how LinkedIn performs their redirects.
-
The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?).
Totally agree with your analysis, otherwise. LinkedIn is great for reputation management, some SERP domination, and actually networking with real people (which may later turn into juicy links outside of LinkedIn's walls). Thanks, man!
-
Well a link from the linkedin Profile is a Followed Link (for now). However I'm not sure if the followed links from social media profile pages pass much value in the eyes of Google.
You can definitely leverage LinkedIn for better SEO results and reputation management. It's a B2B networking platform so if your clients are in the consulting industry you could create some kind of workflow where they are active on the LinkedIn Q&A section, LinkedIn Groups and participate in discussions on LinkedIn. If you provide enough value and are participating on all the appropriate channels on LinkedIn, you can easily establish some kind of relationship with bloggers or other website owners and leverage them for links either through guest posting on their website, or performing an interview article on your website and asking them to link to you, etc.
LinkedIn is a platform where you can establish and build relationships, which can turn into links.
Hope this helps
-
Using OSE, I analyzed the link profile for the domain I suspect you're referencing and did not observe any dofollow or nofollow links from LinkedIn pointing to that domain being counted.
Perhaps I'm looking at this wrong. Is there any proof you can provide that your domain receives juice from the links you mentioned?
-
We actually have a followed link and several no-follows from Linkedin?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know if we buy social signals from website like buyfok.com, how it will affect in seo?
I saw many website link https://buyfok.com/ which sell social media followers like instagram, facebook followers and likes. I was thinking to increase my social followers/signals for SEO purpose. That's why I want to ask, how these websites followers will affect in SEO?
Social Media | | akrib0 -
Social Media & SEO
Hi Does anyone have any good articles or case studies on how SEO/Social compliment each other? I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push. Any help would be great 🙂 Becky
Social Media | | BeckyKey0 -
Facebook Name Change and Effect on SEO
Hey Moz! Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Youtube and SEO
Hello, For a game site I would like to use Youtube for SEO purposes. And I need a little advice on this. How would you use these video's without spamming? There are a lot of tactics to use Youtube. Create channel and put your desired url in the profile (link back to your site), Put your desired url in in the description of the video (link back to your site), Put the created youtube video also on your own site to drive traffic to youtube, and back. And get views. Put a created channel on your own site to drive traffic to youtube, and back. And get views. Other tactics I don't know.... Can someone advice me what tactics I can use without spamming, I'm afraid that if I use combinations of the above mentioned tactics I get an unnatural linkprofile.... Thank you in advance. Regards, Thomas
Social Media | | ThomasH0 -
Realtors SEO and Active Rain
Does anyone know if active rain social network for realtors pass any link juice through the attached blogs features? They have both a free and paid service. Does anyone have any insight on this?
Social Media | | bronxpad0 -
Is using a platform to automatically cross post on the social media networks good for SEO?
Is cross posting automatically on the multiple social media networks good for SEO or bad?
Social Media | | Melia0 -
How can blogging competition help SEO?
I am starting a blogging competition for my website visitors. How can I use this to help SEO to my site?
Social Media | | MartinHof0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0