Is Google + really being quietly shut down? What does this mean for SEO?
-
I've recently seen & read more and more articles about Google +'s imminent shut down. How likely is that to happen and how will this affect Google Pages for Business, and overall SEO strategies? Like this article right here.
-
Here's a recent article on the subject: http://marketingland.com/googles-horowitz-no-google-plus-is-not-dead-130328
I think the whole 'authorship' and 'publisher' G+ features; linking real entities (people & organisations) to content, as a way of verifying & qualifying the content as being good quality & from a reputable source must be pretty helpful for Google so i would personally be surprised if they did away with those aspects of G+.
I know they have scaled back some aspects of 'authorship' such as removing the authors image in the SERPS but that could just be due to needing to reduce the 'computational budget/bandwidth' they allocate to it.
-
Hi Rocio!
Good topic, and while nobody can provide a definitive answer to your question at this point (except maybe someone from Google!), my take on this is that Google could be:
-
Regretting that they tied Google+ to other products and is now untying it.
-
In the early stages of preparing for some kind of major change.
It could be both of these things or neither of them. I do not see Google's local product going away any time soon, and in fact, Google just announced that they want people logging into their Google My Business dashboard to signal to Google that their pages are still active ... so I believe the local portion of this is still a cornerstone of Google's big plan. But the social side ... it's having growing pains, I think. Not sure what's up, but it certainly is worthy of thought and discussion.
-
-
Google created a monster when they moved Google Places to Google+ whatever-it's-called-today. It truly went from (not so) bad to worse. Besides the SEO trick that John Cross mentioned above, Google+ is a confusing mess. This is the first I heard about Google+ going the way of Internet Explorer, but if it's true, what are they replacing it with?
-
A few more links about this, that i was able to dig out:
http://live.theverge.com/sundar-pichai-google-mwc-2015/
and the full thing:
http://www.mobileworldlive.com/mwl-extra-sundar-pichai-svp-of-products-at-google
-
Rocio
It has been talked about for a while. I am not sure google can entirely I assume a pivot seems more in order see attached article. Appears consistent with the one you linked through to.
http://www.itpro.co.uk/strategy/24146/are-the-curtains-closing-on-google
I like google+ because of it high impact on SEO for not much extra work, and many companies do not use it. A little trick disappearing.
-
There seem to be other post floating around to the same effect.
I predicted its death a year or two ago. It's always been intrusive, hard to use, and just looks plain terrible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best address to use on Google business listing for youth sports program
Hello, Moz Community! I'm helping a friend with some local marketing for his youth sports program. He trains his kids at a community center and a public park where court times are managed by the city. His address in his Google business listing is currently the community center, but that is shared with multiple businesses including the community center itself. I know he needs an address that is unique to his business, but he lives outside of the city in which his program is located. Our goal is to boost exposure in the city in which his program is located. Since 1) his business address is located outside of the city in which he conducts business and 2) the addresses at which he conducts his business is utilized by multiple businesses including the actual property owner, what options do I we have for an address that Google will recognize as valid and won't cause ranking issues? If there is nothing we can do in the current situation, what are steps we can take to address this issue for his business? Thanks a lot!
Local Listings | | Tony_GP0 -
Google maps SEO
We rank #1 for our main keyword and location, however, the top 3 google maps listing doesn't include us. We have more reviews than any of our local competitors (they have around 1/2, we have 25 all 5*) & we only seem to appear as an ad on maps listings. What can we do to resolve this?
Local Listings | | RayflexGroup0 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
Google My Business marker/pin - Do I have control over moving it?
I am working with a country club. We opened the Google my business account and Moz Local. i think the developer/builder of the Country Club planned on the address being in different place than it is today. Do I have control over moving that marker on this massive property. Or, is this done at the city/county level? The marker isn't quite near the building or the true entrance to the country club.
Local Listings | | Joseph.Lusso0 -
NAP question and Google local.
Hello, My client has successfully grown one of their event venues locally (lets call it venue A) and on the back of that bought two more venues (B & C). Then created an umbrella company to manage all three. He now wants to market the umbrella company and so redirected the original successful venue domain (A) to the new umbrella company domain. The umbrella company is located at the same address as the original venue A. So it shares the same address, phone number, website as venue A but a different name. All this done before me. He has a Google local page for the original venue - venue A- and changed the domain on it to the new one. He also has Google local pages for the other two venue locations. But doesn't have a Google local page for the umbrella company. Now he finds rankings are down. Looking around I can see that his citations are all based on the original successful venue name A - but he has changed the website URL on many of the citations to the new domain.So a bit of a mess as we have a mixture of addresses, same phone number for all 4 , different business names for all 4, same website for all 4. If all the venues plus the umbrella company are in the same city, but have different names and addresses but the same phone number (for bookings) and web address, are they allowed a Google local page each? I suggest just having a Google local page for the umbrella company and remove the others as they are not actually separate businesses although they do have different addresses. But unsure if this is correct or necessary. Not sure how to progress with this one and any help appreciated?
Local Listings | | AL123al0 -
Google Local listing variations
Hi Moz People, I sometimes receive rich snippets (relating to my services) with my Google Local listing and other times I do not. Specifically, if I search my company name ("Marketing Implementation Clinic" as per Google+ Page name) I see the a list of services with the local listing (see the picture attached). However, if I search a derivation (say "Marketing Clinic Melbourne"") I see a very simple local listing without the services snippets. Are there explicit guidelines on when these snippets would be returned? LPk6tmq.png?1
Local Listings | | luke-hamilton0 -
Google Local Listing
Q1a: How do I do off-page SEO for Google Local Listing?
Local Listings | | kevinbp
or
Q1b: Where can i find the resources to learn about off-page SEO for Google Local Listing? Q2: Is the off-page SEO for google Local Listing similar to off-page SEO for a website? In this case, I will have to create backlinks to my google+ business page? Cant seem to find the answers by googling. The results that come out are mostly on-page SEO to complete my profile for Google Local Listing0 -
Address Format for Local SEO
Hi, Ive been reading how important it is to get the address of a business consistent and written in the right format to help with Local Search Engine Rankings. Is this correct? If this is the case, are there any online generators to help create this html in the right format to put into a webpage. Thank you.
Local Listings | | Ampweb0