Brand Migration Issues
-
My company is in the midst of a brand transition and is experiencing some difficulties in migrating web content to a parent company domain. When content from the old domain was migrated to the parent, there were rel-canonicals set on top level pages of the old domain referencing its equal on the parent destination. Then each sub-page was redirected to the parent company.
What I have found is that the only pages that indexed on the partent domain were the top level pages. I am having a hard time figuring out why the sub-pages won't index. Does anyone have advice on how to handle this? Would reactivating the old URLs and setting rel-canonicals help? Also when should 301 redirects be implemented?
-
Hi there
I would run through this migration guide to make sure that you took every step in moving the old site. It sounds like you did this in a messy way and I'm not entirely sure what you did. If you are moving content, 301 redirects need to be in place immediately.
I would also read into Google's resources on URL changes.
This is all kind of cloudy, so make sure you run through the resource above and that should help you.
Let me know! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
Branding | | Ria_1 -
Examples of Domain Change for Big Brands
Hi I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have: t-mobile.co.uk -> ee.co.uk guardian.co.uk -> theguardian.com Are there any others you could think of? It'd be much appreciated! Thanks, C
Branding | | Carlos-R0 -
How to rank #1 for brand name when its 2 competitive keywords?
Hi Mozzers, I have recently began the SEO on a website which is a few years old, with little SEO done beforehand.
Branding | | Silkstream
I really want to get this domain ranking #1 for its brand name, however the brand name also happens to be a combination of two highly competitive keywords - one of them being "hire". I have done everything I can think of as a recommended step to signal Google, but it still sits between position #20 and position #15 (on a good day). So far I have:
Set up G+
Linked the website
Added Rel=publisher
Submitted site to Yell.com and a couple of other business directories
Added branded links from every the bio of each article on the blog pointing to the homepage.
Built a handful of branded links from related niche websites.
Set up social pages. Question:
What else can I do to improve on its position in the SERPS? More info:
The site ranks number 2 in Bing for the brand name. The domain is an exact match of two keywords without a hyphen between them - the site ranks position #1 for that search on Google. Question:
Would a hyphenated domain make any difference at all? Thanks everyone!0 -
What marketing/branding services can you recommend to get more awareness of my site?
I am a programmer, not a marketing or social media genius. It also takes A LOT of time to market your website properly. Are there services that people can recommend that can help get my site out there and known to people more. I am always working on the SEO part and that takes time to improve. Just looking for suggestions. Thank you!
Branding | | BrickPicker0 -
Drop In Branded Traffic
Hi, We took on a new client in March. Over the last few months I have noticed that their Branded Organic Traffic has dropped off considerably, around 20%. On further investigation I discovered that the drop off occurred between Jan & Feb this year (prior to us taking over). In Jan they launched a new site, the drop off seems to coincide with the launch of their new website. I also found out that their Page Rank had disappeared before the launch of the new website, and is still a PR/na. My first thought was that they have been penalised. How likely is this on a very well known site which gets roughly 170K visits per month? Could the drop in Branded Traffic be due to a decrease in advertising budget elsewhere (to compensate for the cost of the new website, leading to less brand exposure)? Could it be that there are just fewer people searching for their Brand? I guess the questions I am trying to find out are: 1. What are the reasons for massive drops in Branded organic traffic? 2. As an seo I am tasked mainly for optimising for non-branded organic traffic, is there anything I can suggest to the client to help get this traffic back? 3. If it is an algorithmic penalty (Panda, Penguin), how do I know which one? I have started with their links and disavowed known toxic links, fixed crawl errors, optimised their top pages etc etc. If it was a penalty and I mange to fix it, will their branded traffic return? Any help with the above would be greatly appreciated. Jon
Branding | | JonRaubenheimer0 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
Organic fluctuations after domain migration ?
I'm working on the rebranding of an ecommerce site We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel. **Do you have any rebranding experience? or can suggest good case studies on this? ** (Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)
Branding | | homeonline0 -
List Quick and Dirty places to seo-tag images/content for new brands
I'm helping a new brand (service industry) to try to dominate the first page for their own name. They have a name that also exists in another state AND a negative Yelp review which (shows up #4, whilst they show up #1 on google unpersonalized search). Aside from Linkedin/Facebook/twitter, what are good places to Tag Images and have them show up under the search for this company's name. This is a picture/heavy industry (jewelry) and I'm looking to create profiles on several sites that would immediately show up if I tag the content properly. Are quora/pinterest good choices? I need to grab-bag as many properties as possible. Secondary question: would these properties on quora etc, respond well to exact-match anchor text links to shoot them past the negative yelp rating that is showing up #4 for their brand?
Branding | | ilyaelbert0