Local Search and Moz Local Question
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I'm using Moz Local for a few clients right now with good results. Was talking to a friend about using it for one of her web clients and a new scenario came up.
The client does waste management and has a dozen locations in/outside of a metro area. She's been "trying to get their listing on Google Maps" without luck. After some probing, it turns out their main address for operations is in the metro area they are targeting, but they don't have waste facilities there and wanted to prevent customers from coming there. They actually use a PO Box for their contact information on their website and make no mention of the main address.
Looking to see if anyone agrees with my proposed solution:
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Claim Google My Business listing for the main address in the metro area they're trying to optimize for.
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Use Moz Local to clean up their main listing (after a quick check, it's a mess) for the operations address.
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Update website contact info to include the main operations address, and make specific mention of which other addresses customers should/shouldn't go to for dumping/picking up equipment.
So, the recommendation would be one Moz Local account. I figure no need to do listing for all of their other locations since they're just waste facilities controlled by the main listing. Does this seem like a plan?
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I agree with what you have above, but with the recommendation to funnel everything you can to the website and emphasize the drop off locations. I'd even feature a cool interactive map on the front page of the site. Whatever you do, get rid of the P.O. box!!!
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