Google Rankings Are Dancing What To Do?
-
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
-
Well, I wouldn't ignore what is on your site altogether. If Google has done an update and you are seeing a lot of fluctuation, resulting in a drop, then there is something amiss.
Conduct an Audit of your site to see if there are issues that can be resolved.
-Andy
-
So should i wait & work on the content. Like i am planning to have fresh pages on site with nice content. Hopefully expecting things will settle down.
-
There has been some algorithm fluctuations happening in the last couple of weeks, but these are not related to any of the big updates and for the most part, appear to have settled down now. I would say it tied in quite well with that.
Have a read of this post here.
-Andy
-
It started in last week of Second week of June. Since, then its happening.
-
If it has been fairly static for the last 12 months, then just recently started to jump around, it is possible that one of the regular updates from Google has had a hand in it. As Patrick said, have a look in Analytics and then see if you can tie any dates down to updates from Google.
I would also look at your backlink profile. It isn't unheard of for sites to acquire links without being aware.
If you have done absolutely nothing to your site, then you really need to look externally at what can be causing it.
-Andy
-
Acquired old .com is 4 years old & the new tld where the redirection is done is 1 year old.
-
Hi there
I would check Mozcast daily to see if fluctuations are part of a update or changes in the SERPs, not limited to your site.
Beyond that, I would take note of the following:
Google Algorithm Change HistoryIf you can pinpoint when your rankings started dropping, you can correlate those drops with updates and from there you can decide if you need to do something along the lines of a content or backlink audit. I would definitely take note of specific pages that dropped in rankings, especially in Search Console. Benchmark performance and track overtime.
Remember - don't make sweeping changes, especially if this fluctuation is only limited to specific pages or categories. Make a couple of changes to a couple of pages, track, and see how it performs. The last thing you want to do go overboard with changes on pages where it wasn't necessary.
Hope this helps! Good luck!
-
Hi Jawahar,
How old is your site? I only ask because Google often does this with fairly new sites, until they decide where you should be ranking.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google related searches
Hello, Are the related searches, the words that I should use when writing my content. For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download. Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
Intermediate & Advanced SEO | | seoanalytics0 -
Google Search Console
abc.com www.com http://abc.com http://www.abc.com https://abc.com https://www.abc.com _ your question in detail. The more information you give, the better! It helps give context for a great answer._
Intermediate & Advanced SEO | | brianvest0 -
What will happen if we 302 a page that is ranking #1 in google for a high traffic term?
We're planning to test something and we want to 302 a page to another page for a period of time. The question is, the original page is ranking #1 for a high traffic term. I want to know what will happen if we do this? Will we lose our rank? Will the traffic remain the same? Ultimately I do not want to lose traffic and I do not want to 301 until it has been properly tested.
Intermediate & Advanced SEO | | maxcdn0 -
Are links that are disavowed with Google Webmaster Tools removed from the Google Webmaster Profile for the domain?
Hi, Two part question - First, are links that you disavow using google webmaster tools ever removed from the webmaster tools account profile ? Second, when you upload a file to disavow links they ask if you'd like to replace the previously uploaded file. Does that mean if you don't replace the file with a new file that contains the previously uploaded urls those urls are no longer considered disavowed? So, should we download the previous disavow file first then append the new disavow urls to the file before uploading or should we just upload a new file that contains only the new disavow urls? Thanks
Intermediate & Advanced SEO | | bgs0 -
How to Block Google Preview?
Hi, Our site is very good for Javascript-On users, however many pages are loaded via AJAX and are inaccessible with JS-off. I'm looking to make this content available with JS-off so Search Engines can access them, however we don't have the Dev time to make them 'pretty' for JS-off users. The idea is to make them accessible with JS-off, but when requested by a user with JS-on the user is forwarded to the 'pretty' AJAX version. The content (text, images, links, videos etc) is exactly the same but it's an enormous amount of effort to make the JS-off version 'pretty' and I can't justify the development time to do this. The problem is that Googlebot will index this page and show a preview of the ugly JS-off page in the preview on their results - which isn't good for the brand. Is there a way or meta code that can be used to stop the preview but still have it cached? My current options are to use the meta noarchive or "Cache-Control" content="no-cache" to ask Google to stop caching the page completely, but wanted to know if there was a better way of doing this? Any ideas guys and girls? Thanks FashionLux
Intermediate & Advanced SEO | | FashionLux0 -
Do onpage likes and shares affect Google ranking?
Hi All, I know that social bookmarks are considered to be a good thing when pointing to a specific page. Is that the same to simple facebook "Likes" and tweets? By Likes I mean on page and not on Facebook fan page. Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
How are pages ranked when using Google's "site:" operator?
Hi, If you perform a Google search like site:seomoz.org, how are the pages displayed sorted/ranked? Thanks!
Intermediate & Advanced SEO | | anthematic0 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0