Any data for Google results page click through rates?
-
Hi.
Trying to find data for click through rate for the Google search results page?
If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic?
What percentages do each position get approximately?
E-commerce website. Technology sector.
Any help?
-
Hi,
As I said that there is no such data available in public domain. I would like to suggest you to start with search campaign only and to get high CTR use keyword in Ad headline, use call to action and don't forget to use Ad extensions.
***Initially use only restricted match type (Exact match Type) with few similar keywords in every Ad group . e.g 5-10 keywords.
Thanks
-
It depends on too many variables to give an accurate answer.
The only way to know for sure is to test. Set a reasonable test budget and run the campaigns.
-
What I mean is, if I have "X" product. And I want to start a PPC campaign, is there any data to tell me Text Ads perform generally better than PLA's?
Is there any data that shows that the top 3 text ads get 22% of the clicks, the PLA's get 30% of the clicks and organic gets 10% of the clicks?
Something like that.
-
Hi,
As you mentioned that you have eCommerce website then you should start with Search campaign & Google shopping campaign.
I don't understand this part "do I work on PLA + Organic or Text + Organic?"
"What percentages do each position get approximately?"
No body can tell you exact or even approx numerical CTR value because that varies for each websites and CTR depends on several other things e.g location setting, daily budget etc. You can only get idea by running Adwords campaign for your website.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
Question about audience targeting in Google Ads
I am setting up a test campaign where rather than structuring my campaigns by the normal ad group>keywords with no targeting. I am making duplicates of my ad groups and targeting each duplicate to a different audience so I can target the ads better. But I also want my non targeted ad group to remain to pick up people who are not in my targeted ad groups. In the non targeted ad group, should I exclude all the audiences that I have targeted in the targeted ad groups to avoid any cross over? Thanks
Paid Search Marketing | | pinder3251 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Curious about Adwords keyword tool results.
Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0