Drastic Drop in Link Juice
-
Hi Back in December we shifted my web domain from a gourmetdirect.com to gourmetdirect.co.nz as part of a site-wide revamp. Everything was going along fine until recently when my Linking domains plummeted and external links fell from 6000 approx to 600. We still have the .com live for loads of disfunctional reasons. Can anyone help? I have gone from a top ranker to a no show and my contractors are all shaking their heads.
-
Thanks so much Ryan and Tim - Job sorted! You rock!!!
-
Thanks once again Ryan. I will do as you suggest and fingers crossed Google will respond kindly.
-
It looks like duplicate content could definitely be the issue and is often not a warning inducing item in WMT. I'd recommend getting the .com site fully redirected and charting out PR around the move along with a healthy content schedule leading into the high season. Glad to hear the affects haven't hit you hard in Analytics yet and that your season will allow for the changes to go smoothly. Cheers!
-
Thanks Ryan. I will run some more Tools as you suggest and I agree, the ranking drop is what concerns me most. So grateful for your help and thank goodness this is happening now and not in November!
-
Hi Tim
Thanks so much for your help. We put 301s in place for our top 50 .com links when we went live. The assumption was that google would discover the others but Google hasn't so we are lodging the remaining 700 asap. Both sites run the same content for identical products and info pages etc so yes my instinct tells me that could be the basis of our ranking drop. There are no warnings in WMT and Analytics so far shows no drastic traffic decrease. Fortunately its the depths of our low season here.
-
You might consider adding to your total link count with some other sources: Google Search Console, Bing Webmaster Tools, Majestic, Ahrefs, etc. to get a larger look into what's going on around links. Moz's link data has gone through several changes in the past couple of months. See: http://moz.com/community/q/what-s-the-story-on-mozscape-updates and: https://moz.com/products/api/updates
The ranking drop is more concerning and, as Tim suggests below, could be due to duplicate content issues if you're still running both domains in a similar fashion. Are there any warnings within your GSC? What has analytics been showing you? Best of luck!
-
If the .com domain is to be retired in the near future have you considered redirecting your existing .com links to your .co.nz domain via 301 redirects. This will hopefully give your .co.nz domain a boost. also have you put in a domain change with Google.
As both sites are running do you have potential duplicate content issues hindering efforts? Just trying to get a feeling for what you did when you instigated your domain move/transfer etc.
-
Hi Ryan
Thank you for this. We use Moz to track link counts and we have been in decline on links since Mid to late March this year. Both domains seem to be behaving similarly. Our links are all from legit supplier partners and 23 years of web presence and 90% would be NZ based. Is it possible that we are in free fall because we have both sites still running having not yet retired the .com?
-
Hello. Which services have you been using to keep track of link counts? Have you been keeping archived records to help pinpoint where the links went missing? Are the numbers you're reporting aggregate for both domains? Have you lost certain listings based on regions? (EU, US, South America, etc.)
Getting insight into some of those questions will begin to point you in the right direction. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One of our top visited page (login page) missing primary keyword, does this makes ranking drop of our homepage for same keyword?
Hi all, So, I have removed the "primary keyword" from login page, which is most visited page on our website to avoid keywords in non related pages. I noticed our homepage ranking dropped for same "primary keyword". Visitors of this login page directly land without searching with "primary keyword". Then how removing it from such page drops our ranking? Thanks
Algorithm Updates | | vtmoz0 -
Anyone else notice a traffic drop around June 28th 2016?
Hey guys, i know there is a lot of chatter about a potential google update on / around June 28th... well, one of the sites I manage was hit pretty bad. I have attached an image showing what our ranking looked like before and after the unconfirmed update. As you will see, we plummeted that day and have not yet recovered. Has anyone else experienced drops? I'm trying to identify potential causes. I've started an SEO audit and so far I have identified 1 big fish and a few niggly bits. Big Fish: non-www version of site had redirect rule overwritten by CloudFlare page rules and is using a 302 redirect instead of a 301. Now could this be the cause? Niggly bits: technical SEO issues and optimisations like having unique meta titles etc. If you have noticed drops or think you can shed some light on my situation that will help me then I would love to hear from you 🙂 Thanks upload.png upload.png
Algorithm Updates | | OptiBacUK0 -
Can setting up a Domain Forward lead to sudden drop in Rankings?
Hi there, Our website www.porcelainsuperstore.co.uk has been ranking on pages 1 and 2 of Google for the past 12 - 18 months for a number of our key search terms. There has been the odd fluctuation but nothing major. On Wednesday of this week (2 days ago), we purchased the domain www.porcelainsuperstore.com and without thinking I enabled Domain Forwarding on this domain to go to www.porcelainsuperstore.co.uk
Algorithm Updates | | piazza
Today our rankings have shown quite dramatic drops, e.g Wood effect tiles position 1 to position 3 Metro tiles position 9 to position 12 Quartz tiles position 4 to position 9 Floor tiles position 14 to position 25 Can anyone advise on this? Do you think the domain forward could have created this sudden drop?
I have now disabled the domain forwarding but am worried that this might be irreversible in Googles eyes? I have now disabled the domain forward - I assume this is the right thing to do?
Any help much appreciated. Thanks Ben0 -
Links hovering at the bottom of a search result
Hey folks, Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc. http://imgur.com/DNXuyRW (also attached) Is this an SEO tool? How did they embed this into a search query? Thanks! Screen Shot 2015-06-08 at 12.04.43 PM DNXuyRW
Algorithm Updates | | Anti-Alex0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
Any PR Lose? Google Made a Update ! Heavy Traffic, Followed SEOmoz Tips - Dropped to PR4 ?
I followed the rules to minimize the links in the page. Getting Same Traffic to my blog and increased only. But my PR5 to PR4 ? why even 404 Error was reduced o 5 or 6 which i updated now ! not accepting any Text Link ads ! too past 6 months also !
Algorithm Updates | | Esaky0 -
Affect in SERPs when moving footer links off the homepage
I have several pages that rank highly in the SERPs and these pages are linked directly to my homepage in the footer. I want to clean up my footer because I have too many site wide links but don't want to hurt the SERP rankings during the transition. Will removing these page links from the footer impact SERP rankings?
Algorithm Updates | | braunna0 -
How do blog comment/forum back links compare to editorial back links?
I know that Google prefers a varied back link profile, and so it's ideal to get both - but I wanted to know, are followed back links from blog comments, forum posts etc. (i.e. The low-hanging fruit) weighted significantly lower by Google than links appearing within the of a page, for example? If so, is it possible to quantify by how much?
Algorithm Updates | | ZakGottlieb710