2 Domains
-
Hi, one of my clients owns a dental practice. The business is split into 2 parts. One is general dentistry and the other in cosmetic dentistry. They are both aimed at different markets. The question is, should we have 1 website with all the details for the business under, or could we have two domains and promote both sites differently. Does anyone see any issues with the address being the same etc?
Thanks
Ade
-
Hey Adrian!
Definitely keep this all under one roof, as others have said. Focus on building out super content about the different services and you should benefit the overall brand from all this work instead of divvying it up between multiple sites. *Do remember, one location only entitles you to one Google+ Local page, regardless of the number of services offered, unless you have a multi-dentist practice, in which case you can build a Google+ Local page for each practitioner. That scenario can enable you to do interesting things with the categories - optimizing one listing for a certain type of service and another listing for another service, provided you're adhering to the guidelines. Only proviso here is to be aware of historic problems with dealing with doctor/dentist duplicates in Google's system.
-
Thanks, thought this would be the case.
Regards
Ade
-
Hi there
I definitely agree with Andy here - it's the same practice, just different services. That's really no different than a car mechanic doing engine work and brake pads. If I were you, I would have the client embrace it and create categories on one domain. If you optimize and structure the site properly, you'll be golden.
That's my two cents.
Hope this helps - good luck!
-
Hi Ade,
This isn't something I would advise splitting across domains. Choose the domain you wish to use and then sub-cats for the different types of dentistry. If you have two similar sites at the same address, it will make Google wonder why it was done (SEO purposes) and you could have issues on your hand.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Local Domains and Location Pages Question
Hello Everyone, So we have a priority site (domain.com) but also a geo-specific site for another location we have (domainNYC.com). Assuming both have completely unique content, different contact information and it’s justifiable to have a second domain (i.e. resources, brand/link equity…etc.) would it be recommend to also use the sub-folder approach on our primary (meaning domain.com/nyc)? And then potentially linking to domainNYC.com (just the once, not overdoing it)? Or just play it safe and keep them separate. Our concern is doing both sub-folder and separate domain might cannibalize on local searches resulting in us essentially competing with ourselves for those terms. The benefit would be leveraging the priority domain and driving visitors there. We could always ‘noindex, follow' the sub-folder page so users have access to the address on the primary domain too but wanted to see if anyone had any thoughts or suggestions as well as how it could pertain to linking (scarcely). We have found a lot of information on choosing one over the other but not as much for whether both is recommended so any extra insight would be very appreciated. Looking forward to hearing from all of you! Thank you in advance for the help! Best,
Local Listings | | Ben-R0 -
Properly listing 2 companies with same physical address
MOZ, This is our first time using your service. Very first interaction with you after being recommended highly. [Information deleted for privacy by forum moderator.] We have questions about properly unraveling and correct way of listing local businesses. We want "Law offices of Michelle L Stowell" to be separate now and have its own contact info, what is the best way to separate these two business' contact info without negatively effecting the local search standing with SEO? They have two brands.
Local Listings | | OpenThinker
1. "Forester Purcell Stowell" and “Law Offices Michelle L Stowell” 2. Law offices of Michelle L Stowell. They actually have Yelp. They are getting leads, are they getting converted to Suitable retainers. We are managing both names through Yext.com. Both businesses have different phone and different URL. We were worried about having the same address. Will that effect us negatively? Someone went to Yelp and changed the main number to the incorrect. Are there rules specific to individual practitioner (lawyers) that would require additional steps to be listed properly? We want to follow any additional rules. Do they need to setup a separate phone number? 4240 phone is the number is Correct for FPS: 293-4000
Michelle - 293-4024 - should be that its their direct line to old assistant. need to change that number for her. But what are the rules as a separate individual practitioner as separate entity. Client read that google doesn't like have a phone number that forwards somewhere - they negative point you. IS THAT TRUE? Google have people who call to confirm your business info. We need to know if there are any specific instructions to tell our telephone company. She doesn't have a distinct website for her. We have setup a website redirect. It redirects to a landing page within the Forester Purcell website. Will that give us negative points or should we have separate site for better local results? Specialneedsfamilylaw.com redirects to http://foresterpurcell.com/practice-areas/special-needs-family-law/ — is that a problem with local search results? Thank you, Thomas Newman
[Information deleted here for privacy by forum moderator]0 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Do Citation Count As Backlinks / Referring Domains
I listed clients listed on about 200+ local citation sites and was NAP complaint. However, when I run a backlink checker using MOZ, SEMRUSH, etc it only show 8 -12 and none of them are the citations. Anyone have any pointers?
Local Listings | | InfinityTechnologySolutions0 -
Changed domain from .co.uk to .uk and went down from 3->5 organically. Should I go back?
After around 3 days we showed up on Google for our main keyword and we were at 5th and this has not picked up since and on Local listings we went from 2->3. Other keywords are also affected. It's been around 10 days now. I've done all the right things: wildcard 301 redirect Google Webmaster Change of domain notification I've managed to update some of the old backlinks (we don't have that many overall, maybe 10-15) and I've managed to pick up one new moderate quality backlink. There are no indexing or crawling errors at the moment, and my site is well indexed (only about 12 pages) Possible issues: .co.uk domain is years old and .uk being only days old (although I purchased it for 10 years) there are also some slight difference in the WHOIS record Now I'm not invested in this new domain, it was just part of making us look more authoritative long-term. I'm happy to either ditch and switch back or hold for a bit longer based on your advice.
Local Listings | | LondonAli0 -
2 listings on Google Local....Need Help!
Hi All, One of our client have 2 business listings on Google Local for same business (same NAP but different website). Actually, their first website was under Google Penalty. They tried to remove the penalty but could not get rid of it so they bought a new domain and started working on it and listed the same business with new website URL. Now, their business is having 2 listings but with different URLs. How can we merge these two? Please advice. Thanks in Advance.
Local Listings | | sachin-sv0 -
Targeting both Dutch countries .NL & .BE --> 2 ccTLD's using rel-alternate or just one TLD?
We want to target both Dutch countries .NL & .BE (Belgium & Netherlands).
Local Listings | | Brainlane
Should we go for the 2 ccTLD's using rel-alternate, or go for one TLD, .EU or similar? We currently have an SEO project going on where DNS.be & DNS.nl are equally important. Currently we are using the rel-alternate meta data. The .be website is doing fantastic, the .nl one seems stagnant and not really getting to target. For a similar project, we are now wondering whether we should go for the same approach, or just pick one TLD (.EU or similar). Note: we cannot create content that is regionally specific, since the content is just what it is and cannot be altered.0 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0