Page Authority or Domain Auothority? Which one is more importan when having an external link pointing to your page?
-
Im about to make a deal with another site. We are going to exchange some links from some blog posts. In order to make a fair deal, I assessed some metrics for our posts. Basically, this site have better Domain Authority than my site (30 vs 25), but the page authority of their blog post in which they want to insert their links pointing to my site is 1 for each of them. On the other hand, the page authority of my blog posts they are interested in is 13.
My dilema is about being resonable to set a good deal for both of us. So, my question is, which one matters the most when it comes to external links? page authority or domain authority? My intuition is that I’m in a better position than my counterpart.
Thanks.
-
I'm not going to go into the DA vs. PA issue. What I am going to do is focus on the issue Umar brings up. That's much more of a concern than the "Science" of DA vs PA since those are really only a tiny consideration across a much broader number of ranking, authority, quality, relevance and trust factors for links from one site to another and not something you would even be able to figure out if you thought it mattered.
The risk of cross-linking the way you described on the other hand, is something that could risk both sites being penalized. How much is the deal worth when considering what the harm would be if either, or both sites were penalized?
Gamble if you want. Just recognize the price paid for gambling that gets snagged in Google's spam trap.
-
Though the difference b/w both metrics are explained above. I just have some reservations regarding your "Deal".
"Exchanging Links" would not be a very good approach so you have to be very careful while striking these kind of deals as it might affect both sites. There are multiple other ways in which you can get some heavy links, I know it takes time but the end result always comes in positive manner.
So, review your decision again and if it's really that necessary it's better to done a full-flash SEO audit of that site to know all the in and outs.
Hope this helps!
Umar
-
Hi,
Domain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results.
Domain authority is based on combination of all other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score
It’s best to use Page Authority (PA) and Domain Authority (DA) as comparative metrics when doing research in the search
results and determining which sites/pages may have more powerful/important link profiles than others.If a website has a much higher page authority than domain authority (like above) then it's a sign to me that it isn't that good. It'd be much better to have a higher domain authority ( or equal ) than page authority because it will show that the website has been up and running for a while.
So I see Domain Authority to typically be a much stronger candidate for results & Ranking. Hope it answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What MOZ domain authority are considered bad links?
As a general rule of thumb, what MOZ domain authority are considered bad links? Ie., is it for sites that are 20 and below? What is the DA floor where you should target links from?
Link Building | | jspinder150 -
Links on a search page
On search page (listing products) we may have more than one link for the sameproduct : a link on the title of each product a link on each image's product a link on a "buy" button What is the best practice for this ? Link obfuscation? Do nothing special ?
Link Building | | ouicar1 -
External Followed Links in the Competitive Domain Analysis Report
In the Competitive Domain Analysis report, why does the number of my external followed links vary over time. Some weeks its high some weeks it's low. Doesn't seem to be a pattern.
Link Building | | PGD20110 -
Linking Root Domain does not show twitter
I wonder what it takes to capture twitter as a backlink. We have a twitter account @idyllicsoftware which never occurs in open site explorer. Also it never shows newer back links. Could you suggest how to use it better?
Link Building | | idyllicsoftware0 -
Would you advise removing a "links" page?
I'm doing a site audit for someone and they have a links page full of reciprocal links for other similar businesses across the country. My gut instinct is to remove this page. How would you approach this if this was your client?
Link Building | | MarieHaynes0 -
How to Define Quality of External Website During Link Building?
I want to know about process, method or tool which can help me to define quality of external website during link building. We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject. I found that, I was able to drop my website URL over there but confuse about quality of website. I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website? Is there any specific method which help me to understand more about external website and help me to take decision about link building?
Link Building | | CommercePundit0 -
Linking Value of a Page
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
Link Building | | waynekolenchuk0 -
Local Search Citation Building - 2 links on 1 page?
I have the opportunity to display information about a business on a handfull of high PR web pages (with relevant content, not directory listings). I'd like to use these listings to build local search citations and homepage authority/rank for chosen anchortext. The format allows name, address, phone number, email & url plus a description of the business (short paragraph that can contain a link) - see below. Should I link from the homepage url and body anchor text? Will search engines ignore the anchor text used in the 2nd link? Example Limited, 123 Example Road, London N12 3AA United Kingdom Tel: 020 712 3456 Email: ** hello@example.com** **Web: www.example.com ** A unique service offering special widgets to customers in the London area
Link Building | | Tman30