SEO & URL parameters on external links
-
Hey guys!
I've got a quick question:
We are getting some guest posting opportunities with a few big sites in our space...
In those guest posts we will also have to chance to link back to 1-2 articles of ours and to our main site.Should I use UTM parameters to track how many clicks we get or will this in any way negatively affect our SEO benefits?
Hope you guys know what I mean. I found tons of articles on this but mostly about inbound links... which isn't the case here.
Thanks in advance
-
I agree with Asif. I would not do this because parameters become a briarpatch without creating them.
You should be able to use Google Analytics or other analytics to see where your traffic is coming from.
-
Ok, thanks for the answer.
What's the main reason for not doing it? (just want to understand it
).
-
Hi
I would not recommend adding utm in backlinks. You can track the traffic from Google analytics without adding utm.
But for some reason if you still want to add use Google search console to let Google know that it doesn’t change the content by going Crawl>> URL parameters>> (best thing I come up with but won’t recommend).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
Link Campaign
I need to put together a link campaign, but am a new SEO in training. Any recommendations on how to start, even if it's just read certain articles or watch certain videos? Your help is appreciated!
Link Building | | cbeuoy0 -
Listly and SEO
We use listly quite a lot. A few of our lists get embedded in other sites. A lot of the embedded lists have links back to us. Is there any seo benefit on this, or will just one of the sites count ? Isn't this just duplicate content ? Wondering what your thoughts are.
Link Building | | MarkQJones0 -
Will 404-ing a URL neutralise any bad incoming links?
We're cleaning up one of our sites which was affected by Penguin. If we rename an example page1.html (which has 400 bad incoming links) to page2.html (with no 301 redirects), will Google disregard the poor links entirely? So, page1.html will return a 404 page. Many thanks for your help. James P.S. I am aware that we may lose any positive link juice from any 'good' links which come in to page1.html.
Link Building | | bytestart0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0