SEO & URL parameters on external links
-
Hey guys!
I've got a quick question:
We are getting some guest posting opportunities with a few big sites in our space...
In those guest posts we will also have to chance to link back to 1-2 articles of ours and to our main site.Should I use UTM parameters to track how many clicks we get or will this in any way negatively affect our SEO benefits?
Hope you guys know what I mean. I found tons of articles on this but mostly about inbound links... which isn't the case here.
Thanks in advance
-
I agree with Asif. I would not do this because parameters become a briarpatch without creating them.
You should be able to use Google Analytics or other analytics to see where your traffic is coming from.
-
Ok, thanks for the answer.
What's the main reason for not doing it? (just want to understand it ).
-
Hi
I would not recommend adding utm in backlinks. You can track the traffic from Google analytics without adding utm.
But for some reason if you still want to add use Google search console to let Google know that it doesn’t change the content by going Crawl>> URL parameters>> (best thing I come up with but won’t recommend).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
Links or Redirect?
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk. companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10. At the moment, the two companies are to be run as separate companies but will become fully merged in time. My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking. Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site? Many thanks
Link Building | | mikecartmel0 -
How do I link specific keywords to a specific URL on my landing page? i.e.-Cloud Computing
Example keyword Cloud Computing California. How do I link this keyword on SeoMoz to a specific URL on my landing page?
Link Building | | SteelsmithGroup970 -
.edu links
Hi mozzers, I've had some great success reaching out to many .edu webmasters. Often they are professors and such. My question is, i'm guessing during the summer holiday period, reaching out to these webmasters won't be so fruitful. I'm not in the US and was wondering when the US Summer holidays are for universities over there? Also, does anyone have experience outreaching to these webmasters over the holidays? Peter
Link Building | | PeterM221 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0