What is the best way to bring a blog into my SEO strategy
-
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that?
Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
-
You should definitely bring your blog over to your own domain for all of the reasons you described already. Something like www.domainname.com/blog would be pretty ideal. This white board friday you should watch as well. It's really relevant to your question
http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?
Is it a good or bad idea to have other blogs, for the same company??
Content Development | | Coppell0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
What is your strategy in looking for content to write relative to your niche?
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc. What are some of your strategies for looking for content to write about?
Content Development | | PaulDylan1 -
How much do you pay for a 300+ word blog article?
I am considering outsourcing some of the blog writing and would like to get some idea of what is a reasonable amount to pay someone for writing say a 300-350 word article? Also any recommendations on where to find good writers? Thanks!
Content Development | | Clicksjim0 -
Should we implement rel=author on every past blog post
Hi guys, we're in the process of implementing rel=author markup on our blogs containing more than 3,000 posts. They are written by about 50 different people, and some of them don't blog anymore or are no longer with the company. Should we have rel=author for all blog posts, even those published in 2006? Thanks for your help!
Content Development | | lgrozeva0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Does anyone know if a large forum can impact your seo rating on specific terms?
I have a large forum and I'm trying to figure out how to leverage it for SEO. Hopefully it'll help. Any advice? Does google ignore forums?
Content Development | | RamseySolutions0 -
If you have the best sales on the weekends, when is the best day to post the content?
The Client has the best sales on the weekends and his writing a weekly blog post to help the overall site rank better and hopefully drive more sales. When is the best time to post this content? On Monday so that it hopefully gets indexed by the weekend? or On Friday so that we can leverage twitter and Facebook to increase sales.
Content Development | | anchorwave0
